Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of...
Tired of losing patients to a cheaper clinic when you know they really need the higher-level care you provide? Sadly, the cost to the patient of not getting the help they need can be far greater than the cost to you of simply losing their business. And this is why...
Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, one of my Mastermind group members… After working as a chiropractor for 21 years, Dan found himself in...
Lead generation comes in many forms and the “Lead Magnet” on our website is one that has received a great deal of attention in recent years … and unfortunately has become a huge waste of time and money for many practice owners. Like with many things...
Since I last talked with cancer-rehab specialist Angela Wicker-Ramos in 2016, her practice has experienced incredible growth. Despite working in a niche where patients are heavily reliant on insurance for the bulk of their care, Angela’s cash-based practice is...
When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face relationship building. When done well, these approaches can help you efficiently connect with lots of...
Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner Tammi Stewart, one of my Mastermind group members… Why? Because she started her practice right after her...
In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” for a cash-based practice...
This week’s podcast features my conversation with Jorge Massano, one of my Mastermind group members. Jorge has been knocking it out of the park with social media marketing for his cash-based practice in Portugal, with individual Instagram posts sometimes resulting in...
Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business....
I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT...
Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your...
