Podcast Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 179: How to maximize the lifetime value of your average plan of care

Oct 21, 2021 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects you must bring in each month to fill the schedule, and puts your...

CBP 178: You’re doing your patients and your business a terrible disservice if you’re doing this

Oct 14, 2021 | Cash-Based PT Practice Info, Mindset, Podcast

Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients’ limitations, most practitioners often end up suggesting a cheaper option that may not produce the best...

CBP 177: You + Smart Phone = New Patients… Here’s How

Sep 30, 2021 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly...

CBP 176: How to turn a dull practice website into a patient-generating powerhouse

Sep 23, 2021 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is leaving a lot of money on the table in the form of potential patients who actually found you but then...

CBP 175: The easy way to get new patients to give your practice a try

Sep 16, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

In this week’s episode, I explain how I’ve scored up to 20 private-pay patients with a 60 second pitch of a skillfully-crafted promotional offer. Seriously. This episode gives a lot of immediately actionable tactics on how to craft a lucrative offer that...

CBP 174: How to get your patients to reliably send more referrals with these simple techniques

Sep 9, 2021 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

Looking for a fast, easy way to attract more highly interested cash-pay patients to your door? Then this week’s podcast on word-of-mouth marketing (WOM) techniques is for you. By learning how to properly leverage WOM, you will be able to efficiently reach many more...

CBP 173: How to Decrease Patient Dropoffs in a Cash-Based Practice

Aug 19, 2021 | Cash-Based PT Practice Info, Podcast

Are you tired of watching your “busy” schedule end up full of holes? If too many patient dropoffs are wreaking havoc on your practice, you’ll want to give this podcast a listen. There are a few simple strategies that can transform those flighty customers into reliable...

CBP 172: The secret to success in selling injury prevention services

Aug 12, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

If you offer injury prevention services in your cash-based practice, you’ve likely faced a common paradox of human behavior—how do you convince people to invest time or money addressing a problem that they don’t realize they have. While it may be a poor long-term...

CBP 171: The data on how PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT

Aug 5, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Medicare and Insurance, Podcast, Reimbursement

Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of...

CBP 170: Creative approaches to help patients afford the high-quality care they need

Jul 29, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

Tired of losing patients to a cheaper clinic when you know they really need the higher-level care you provide? Sadly, the cost to the patient of not getting the help they need can be far greater than the cost to you of simply losing their business. And this is why...

CBP 169: Going Completely Out-of-Network Overnight and Keeping a Full Schedule of Private-Pay Patients—with Dan Bockman DC

Jul 22, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Medicare and Insurance, Mindset, Podcast, Reimbursement

Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, one of my Mastermind group members… After working as a chiropractor for 21 years, Dan found himself in...

CBP 168: How to create lead magnets that actually produce business for a cash practice

Jul 8, 2021 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

Lead generation comes in many forms and the “Lead Magnet” on our website is one that has received a great deal of attention in recent years … and unfortunately has become a huge waste of time and money for many practice owners. Like with many things...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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CBP 179: How to maximize the lifetime value of your average plan of care

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

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Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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