Podcast Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 129: The first and most vital step in talking about your rates

Aug 6, 2020 | Cash-Based PT Practice Info, Mindset, Podcast

Do you cringe, at least internally, when you tell prospective patients your rates? Well, I’ve got some bad news … If that’s how you feel about cost conversations, your prospective client feels it too (whether consciously or subconsciously). And this...

The Clinical Marketer Podcast: Secrets for generating loads of virtual and in-person patients

Jul 30, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Watch the full episode on The Clinical Marketer’s YouTube Channel. Those of you who have been following me for a while will understand that when the pandemic hit, my practice had to go all-in on telehealth. I could not take a risk of my kids getting COVID-19…...

CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

Jul 23, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide...

CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice

Jul 16, 2020 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the...

CBP 126: The Riches are in the Niches – Cash-Based Physical Therapy in the Golf Niche—with Eric Wallace

Jul 9, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each...

CBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay Paul

Jul 2, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s...

CBP 124: Simple ways to optimize the patient experience in your cash-based practice—with Jerry Durham

Jun 25, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a...

CBP 123: How to start promoting your cash-based private practice on social media

Jun 18, 2020 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more...

CBP 122: Case Study – RE-filling Your Cash Practice Using Webinars During a Pandemic—with Jennifer McGowan

Jun 11, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients...

CBP 121: How to take your patient-producing, in-person workshops completely online—with Alex & Will from Healthy Funnel

May 22, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use webinars to quickly acquire loads of new patients… BOTH telehealth...

CBP 120: Creating a Webinar Workshop Script That Attracts Telehealth Patients Like a Magnet

May 14, 2020 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

This week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast, I’m sharing a...

CBP 119: Using Facebook Live Events to Market to Patients

May 7, 2020 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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Latest Podcast Episode

CBP 129: The first and most vital step in talking about your rates

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come…

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

Let's Connect On Social

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

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