How to attract new patients with a strategic promo offerIn this week’s episode, I explain how I’ve scored up to 20 private-pay patients with a 60 second pitch of a skillfully-crafted promotional offer. Seriously. 

This episode gives a lot of immediately actionable tactics on how to craft a lucrative offer that quickly attracts new customers to your practice…

But I didn’t start out getting that many customers with these types of pitches and promotional offers, so I want to quickly share some of the mistakes I made when I started out with promotions:

    • not having any form of scarcity and urgency to the offer
    • collecting interested leads when I could’ve been immediately booking appointments
    • using a free offer instead of a paid offer
    • not inserting important ‘pre-framing’ in my pitch to make sure I was attracting customers that were committed to working with my team beyond just the promo appointment.

More specifically, I discuss these promo offer related topics:

  • The easiest way to gain traction in a niche that will ensure your promo offer arrives where and when it will be most appealing to your target.
  • How to follow up with those who sign up so you begin building a relationship and increase the likelihood they will become a patient.
  • How to decide on a product/service giveaway promotion that will provide a good ROI.
  • The “secret sauce” tactic that leverages human psychology to dramatically increase the volume of signups for any offer.
  • Creative, low-cost ideas for promoting your offer on social media so your message gains enough momentum to reach a broader audience.
  • How you can use a promo offer to build a valuable email marketing list full of potential patients who are highly interested in your cash-pay services.

Resources mentioned in this episode:

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If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to…

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