CASH PT MARKETING RESOURCES
Below, you’ll find a variety of resources I’ve used to create and grow my cash-based practice, as well resources that I or others have created to help you have the same level of success in this unique business model.
Before sharing these proven and trusted resources, an important disclosure: Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission.
This commission comes at no additional cost to you. Please know that I have experience with all of these companies, and I recommend them because they are helpful and useful for cash practice owners, not because of the small commissions I make if you decide to buy something.
Resources I’ve Created
The Cash-Based Practice Podcast
If you’re interested in the cash-based business model and haven’t tuned in to this podcast, you are missing out on a massive amount of free information on how to successfully start/transition to a private-pay practice. Join me and dozens of successful cash-based practice owners as we dive into the details of how we’ve done it.
My Cash-Based Practice
This is the comprehensive, step-by-step story of how I created my successful 100% cash-based practice and had a full patient schedule within 6 months.This eBook has served as an ongoing guide to hundreds of your colleagues as they’ve realized their dream of starting/transitioning to a cash-pay practice. If you’re serious about creating a private-pay practice, don’t go it alone! … follow this proven formula for success in the out-of-network business model.
“Since implementing some of the ideas in this book, I’m now booked out several weeks in advance with a waiting list. I’m now in the position of hiring another PT to help me with overflow patients and grow my practice.”
– Victoria Liu, PT San Ramon, California
Medicare and Cash-Pay Physical Therapy
Do you fully understand all the different scenarios in which you can and cannot accept self-payment from a Medicare beneficiary? If you are going to have success in this business model, or even if you want to maintain Participating Provider status but add some cash-pay services to your practice, this is MUST-KNOW information. Don’t risk your entire practice by “guessing” when it comes to this vital topic.
“Medicare and Cash-Pay Physical Therapy has given me the tools to not only understand Medicare, but to make it work in my business. Before reading this book I was unsure of many things regarding Medicare and my cash-based business, so I just didn’t see Medicare patients at all. Now I have the understanding and confidence to see these patients without fear or stressing about what I can and can’t do.”
– Dr. Allyson Sunderman, PT, DPT, PYT-C St. Augustine, Florida
The Cash-Based Practice Mastermind Group
If you want to create or transition to a cash-pay practice, but would like the ability to ask me questions and have my support and guidance every step of the way, this is the group for you. You’ll also have the support and feedback of a highly interactive group of colleagues working towards the same cash practice goals that you are. Between our weekly Q&A calls and private Facebook group, you’ll never have a question or issue that goes unanswered. This type of guidance and feedback can shave years off your path to private practice success, and keep you from making vital mistakes along the way.
“This was by far the best thing I have done to make my cash practice happen” ~ Jared Prince PT, Utah
The Cash-Based Practice Freedom E-Course
If you want a step-by-step “action plan” to create your dream practice but want that plan to be specifically customized for you, and would thrive with real-time, ongoing guidance from a successful cash-practice owner as you implement what you learn, then you’re an ideal student for this e-course!
This self-paced e-course will equip you with everything you need to know and do for success in the private-pay practice model, as well as a detailed 1-year implementation plan to start a successful practice or massively improve your existing practice.
“The course is sleek and well thought out. The modules are informative and practical with proper actionable items with each topic…For anyone considering whether the investment is worth it, I say it’s a no brainer.” ~ David Miller, PT, DPT
AUTOMATED TALENT ATTRACTION AND HIRING E-Course
A self-paced online mini-course that is a step-by-step guide on how to use free Gmail filters and Google Forms to AUTOMATICALLY weed out bad candidates, only show you the resumés of A-players, and complete half of the interview process without taking a minute of your precious time.
“Using Jarod’s AUTOMATED Top-Talent Hiring System has taken worry and hassle out of finding the right candidate for any position your company needs. The program teaches you how to filter your candidates to not only save time, but to make sure you get the right fit. .” ~ Valerie Schwalbe, PT
The Online Patient Attraction System
A step-by-step guide on how to create webinars and online workshops that generate loads of patients for your private practice … on autopilot! … Regardless of whether you’re treating patients online or in the clinic.
You’ll learn every detail of how to create a proven-to-convert webinar so that it doesn’t take a large audience to generate a large amount of new patients and revenue.
“Jarod’s Online Patient Attraction System has been a huge help to me and my clinic over the past month. Like most Physical Therapy practices, I’ve had to pivot my model towards telehealth due to the uncertainty lingering around this pandemic.” ~ Brian Morris, PT
How to answer “Do you take my insurance?”
A masterclass series on how private-pay practices can confidently answer this dreaded question, skillfully guide the initial phone conversation, and convert the maximum number of prospects into cash-pay customers.
This course teaches you precisely how to comfortably answer this uncomfortable question, in a way that underscores the high value of your services and makes prospective patients strongly desire them even if you’re not in-network with their insurance.
“I transitioned my practice from insurance-based to cash-based overnight, and my existing receptionist continued answering new-patient calls after we made the switch. Unfortunately, we lost all 6 of the prospects who called in the first 2 days!
Then, we began applying Jarod’s strategies for handling those calls. Our results changed dramatically overnight. We are now averaging 15 new patients per week—OON, cash-pay at $200 per hour. I am thrilled!“ ~ Dan Bockmann, DC
PRACTICE SUCCESS MASTERCLASS SERIES
A live deep-dive training on the most-vital components of a successful private practice. You’ll learn all forms of marketing, conversions, logistics, management, hiring, and more in these masterclasses.
- How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible
- 3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients
- 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals
- How to Increase Your Cash Pay Rates, Maximize Profits, and Minimize Customer Pushback on Cost
- A Little Known Yet Easy Way to Generate at Least One Referral Source Each Month
- How to Make Your Website a Patient-Producing Machine
- How to Generate New and Return Patients via Email in Just 15 Minutes a Week
- How to Recession-Proof Your Practice in 2-Hours
- How to Boost Practice Revenue With ‘Seasonal Promotions’
The Cash Based Mastermind class was a great experience, and I learned a lot. There are so many resources to most, if not all, the questions I had to start and grow a business. I love how I had access to the FAQ page, resources, all previous live calls, etc. Best of all was the community you enter when you take the course. I felt supported by others in the live calls and facebook group. The culture of sharing your successes and endeavours makes it all worthwhile. ~ Rachel Daof, PT, DPT
Vital Practice Logistics and Marketing Software Platforms & Resources
This is the EMR, booking, and payment system that I use for my Cash-Based Practice. It has completely streamlined my business and I can’t recommend it highly enough!
Clicking through this link will get you 20% off your first 3 months.
Google Apps as EMR
Bootstrapping your business and trying to keep overhead low, but you want to go paperless? This short online course shows you how to use Google Apps as a low cost, HIPAA-compliant EMR! (save 10% by using the discount code “carter10”)
This awesome platform makes it as easy as possible for patients to leave impactful online reviews of your practice. It does so by removing the hurdle of having to log in somewhere or download any apps, and makes sharing it to other platforms easy/automatic depending on your settings.
The patient creates the review quickly and easily via their phone, it automatically displays on your website, auto-shares positive reviews to your social media platforms, and even offers the ability to do video reviews (which are very powerful). And just a click of a button also allows them to share the review to Google and Yelp! I’ve been using SoTellUs for about a year and our reviews are getting about 8,000 views per month!!
This is an incredible scheduling platform that I’ve used for years in my practice. It allows for easy online booking which is HUGE for decreasing administrative load and phone tag when patients want to book or change appointments. You can also connect your point-of-sale system to it and integrate it with Infusionsoft to trigger appointment-based marketing, onboarding, and follow-up campaigns.
This is the Customer Relationship Management (CRM) platform that I use for my clinic and the possibilities with this thing seem to be endless. We use it to automate and optimize a massive amount of how our business runs and thrives … everything from highly sophisticated behavior-based marketing, to lead generation and conversion; from new patient and new staff onboarding systems, to staff task reminders for follow up and patient retention; from email newsletters, to automated discharge systems that attract online reviews and create customers that refer friends and return as needed for life. It’s a fairly complex system and there’s definitely a steep learning curve, but if you’re willing to put in the effort, it can really automate and streamline much of your business.
LeadPages is a tool that allows you to easily create beautiful webpages for a variety of purposes. I primarily use LeadPages to create lead-generation webpages where people can opt-in for free reports or videos related to their pain/injury. This puts them in an automated follow up campaign to convert them from a lead into a paying customer.
I also utilize a product of LeadPages called “LeadDigits” for public presentations and workshops, which allows people to text a word to a 5-digit number to be automatically sent free information (and puts them in my marketing follow up campaign!)
This is a good low-cost option for email marketing. You can utilize aWeber to create and send monthly/weekly email newsletters, and also send the above-mentioned automated follow up emails when leads opt-in for something you’re offering. I use Infusionsoft and Patient Sites’ Lead Autom8r for these things but Aweber is a far cheaper option if you don’t need/want all the robust features of a full CRM like Infusionsoft.
Lead Autom8r – From PatientSites
This is a lead generation and nurture tool that does everything for you! With the above tools (Infusionsoft and LeadPages), I spent years, hundreds of hours, and thousands of dollars creating what PT Drip Marketing platform has created and does for you … completely turnkey and ready to go! Why didn’t I use it? Because it didn’t exist when I was setting up all these lead gen marketing campaigns … heartbreaking! Honestly, if you want to incorporate lead generation and nurture into your website (and you should) this is the way to go unless you’re already extremely tech savvy and have a ton of free time and money. This platform can attach to any type of website, has beautifully designed landing pages and brilliant pre-written (but editable) emails, and will most definitely save you a ton of time and headaches.
This fantastic software is a movement measurement and analysis tool that identifies deficits and risk of injury, so you can help your clients stay on the field, on the job, and in the game. It makes it easy to take a person through a movement screen and provide a handout showing them where they have risks and areas that need work. It is great as a cash-pay service or simply to serve as lead generation and brand awareness among your target market.
There is now an app that enables patients to submit their own reimbursement claims with virtually any insurance company—in less than a minute! This incredible app can really turn the tables on the number one objection you’ll hear in most cash-based practices.
And best of all, it has free versions and very affordable paid versions depending on what you choose as a practice owner … It’s worth signing up whether you want to take advantage of the full, paid service or you choose the free option and simply share it with your patients (they can submit claims for under $2 per claim).
My clinic’s website has components from …
Anyone who listens to my podcast knows how much I love PatientSites. Just like their PT Drip Marketing platform mentioned above, their website and email/social media services are truly turnkey and perfect for any practice owner who wants a great website that ranks highly and converts visitors into patients … without building it and managing it themselves. Their website package also includes done-for-you monthly email newsletters and regular social media posting.
For my website, I utilize what’s called a “mirrored integration” with PatientSites to attach their 1,200+ SEO-dominating educational articles to my site at http://education.carterpt.com. So their incredible amount of peer-written content attracts tons of visitors to my site, and they incorporate the same lead generation and ‘look’ of the website that had been designed for me. I went with this option rather than converting completely to the Patient Sites platform because I and my staff were already well trained in regularly adding our own content to our website and I wanted to keep it on the WordPress platform. But if that’s not the case for you, and regular blogs/videos, email newsletters, and social media marketing is a chore you dislike or don’t consistently get to, I’d go all in with PatientSites and let them do it all for you. Here’s a video I did with PatientSites founder, Scott Waddell, walking you through all of its features.
I utilized Flemming to do the advanced coding for the 3-step web forms you see if you click the orange buttons across the top of my website. These web forms integrate with Infusionsoft so people inquiring for different services can enter their info and we are alerted to reach out to them (and the web form provides us with important injury/pain-related info to help us convert that lead into a customer). So if you’re using Infusionsoft and you’d like to add these types of forms to your website, reach out to Flemming.
A few more thoughts on websites and how to decide what you want to do…
Many practice owners try to build their own website by learning WordPress and using a free/cheap “theme” or using one of those DIY platforms like Wix. You may think you’re saving money by going that route and in the case of extreme bootstrapping, I don’t blame you … I did it myself for the first year of practice when I literally had no savings and not much choice.
However, you need to consider that a free/low cost website may seem like it’s ‘saving’ you money, but it’s likely costing you thousands in lost business!
If you can swing it financially, get a professionally designed site that is set up to capture leads so you can follow up via phone and email. Only about 3% of visitors to your website will be ready to pick up the phone and call for an appointment. You need to have ways to connect with and capture the contact info with the other 97%! All the above are quite good at creating lead-gen-style websites.
Costs: In general, there is a higher up-front (but still very fair) cost to getting a custom-designed site, but no ongoing costs. There is a lower upfront cost to working with Patient Sites but there is an ongoing monthly fee (but they also provide the ongoing email newsletters, social media marketing, and lead generation marketing depending on what you purchase). I only had a one-time fee with Flemming for the advanced programming, but I hear his website upfront fees are comparable to what I’d paid, but there is also an ongoing monthly fee afterward.