Most practice owners assume that if they want to grow, they need more leads. More referrals. More website traffic. More ads. More people calling the clinic. Sometimes that’s true. But after coaching more than 1,000 Cash-Based practice owners over the years,...
One of the most common patterns I see among clinicians turned practice owners is that they struggle to pull the trigger, uncertain key things necessary to build a successful business… For many that “thing” is hiring … whether their first employee, or even their...
If you are hiring in your practice right now, or know you eventually will be, this is an incredibly important conversation. Because the hiring landscape has changed dramatically over the last few years. Gone are the days where most private practice owners could simply...
Most practice owners dramatically underperform at local events. They show up with a table, maybe do a few injury screens, collect some emails, hand out some flyers… and then wonder why almost nobody actually becomes a patient afterward. But the problem usually is not...
Most practice owners think hiring problems begin after the employee starts. Usually, they begin during the interview. Because the wrong admin can sound amazing in a conversation. They can be friendly, confident, experienced, and still end up becoming one of the...
If you don’t have at least a 6-12 month follow-up system for patients after discharge, you’re leaving a lot of money on the table. Most practices either don’t follow up at all, or they send one message a few weeks later that says something like, “Just checking in to...
If you use social media in your practice and it takes a lot of time and/or doesn’t generate many actual patients, then this episode is for you. The appeal of AI is obvious for this delima: it can save time, speed up content creation, and help you get more mileage out...
If the word sales makes you—or your staff—feel uncomfortable… You are not alone. It’s one of the most common mental barriers in cash-based practice. Clinicians feel it.Admins feel it.Receptionists feel it. And unfortunately, that discomfort quietly crushes growth....
When the schedule softens, most practice owners do the same thing. They panic.They think, “I need more leads.”They start chasing brand-new people. But that’s usually not the fastest move. Because when you need results quickly, the smartest question isn’t: “How do I...
Episode 300 feels like a good time to zoom out. I started this podcast back in 2014. It was the first podcast on this topic of Cash-Based practice. Since then, I’ve had a front-row seat to startup clinics, multi-location operators, practice owners who were barely...
Most Cash-Based practice owners approach referral source networking the same way…They imply they’ll “send patients” to the prospective new referral source, andthey hint at a partnership that (if we’re being honest) they can’t actually sustain. Because if you’re trying...
Drop-offs happen. Even if you run a tight ship… even if outcomes are strong… even if you’ve trained your team well… People still drift. They hit 70% better, and justify to themselves that they feel “good enough”.They get busy.They tell themselves, “I’ll just stay...
