THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based Practice
In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come…
The Clinical Marketer Podcast: Secrets for generating loads of virtual and in-person patients
I was recently interviewed for the [P]rehab Audio Experience podcast. In the interview, hosts Craig Lindell and Michael Lau and I focus not only on telehealth’s potential to keep a physical therapy practice operating during the Coronavirus quarantine, but add a new service line and…
CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy
Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide…
CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice
In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the…
CBP 126: The Riches are in the Niches – Cash-Based Physical Therapy in the Golf Niche—with Eric Wallace
After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each day drained and…
CBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay Paul
In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s likely a whole lot of…
CBP 124: Simple ways to optimize the patient experience in your cash-based practice—with Jerry Durham
After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over…
CBP 123: How to start promoting your cash-based private practice on social media
In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise…
CBP 122: Case Study – RE-filling Your Cash Practice Using Webinars During a Pandemic—with Jennifer McGowan
Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients per hour would…
CBP 121: How to take your patient-producing, in-person workshops completely online—with Alex & Will from Healthy Funnel
Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth…
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