THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 154: How to maximize word-of-mouth referrals for cash-based practice
Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics…
CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson
After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job—but…
CBP 152: The key traits of a successful cash-practice entrepreneur
I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering…
CBP 151: How to market your practice online like a pro—with Jordan Mather
Confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? Then this episode is for you! For the past 8 years, Jordan Mather and his partner have made a business of helping physical therapy…
CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice
Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate…
CBP 149: Integrative pain care techniques – Results people will go OON for—with Joe Tatta
This week’s podcast guest had a 15-location private practice that was primarily cash-based… In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his business partners did it with very little insurance involvement takes it to a whole other…
CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle
In this episode, I explain how you can find opportunities throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues…
CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021
Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for…
CBP 146: How to build online communities that generate conversions—with Jessica Campos
Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for…
CBP 145: Key performance indicators to track for a cash-based practice
In this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly which metrics are important to understand for each area of business as well as for practices at different developmental stages. You’ll also hear…
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