THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 199: How to get more google reviews and make your social media actually produce patients—with Scott Waddell
Does the mention of “social media marketing” make you want to crawl under your desk? Are your online reviews looking a bit sparse? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast…
CBP 198: Niche Healthcare Marketing that produces Cash-Pay Patients
If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how…
CBP 197: How to drop low-paying insurance contracts without losing patients
If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you’ll lose too many patients, then this podcast episode is for you. I’m going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually…
CBP 196: How to turn physical therapy workshop attendees into cash-pay patients
Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer…
CBP 195: Rapid practice growth strategies for any budget
Wondering if there’s a way you could leverage your resources to see better growth for your practice? It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And…
CBP 194: How to get a potential referral source excited about your practice
Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered. In this episode, I explain how to make the most of your in-person…
CBP 193: How to get more attention for your practice from existing marketing efforts
Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, and videos that will allow you to build more credibility with potential patients without wasting…
CBP 192: How to build the right team to scale your cash-based practice
Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple strategies that can make it far easier. In this week’s podcast, I walk you through…
CBP 191: How to start your cash-based practice as a low-risk side hustle
Do you dream of starting your own cash-based practice but are held back by the fear of what it will take to make that work? If so, this week’s podcast may be just what you need! Starting a practice as a side hustle dramatically limits the time and money required in order to get started…
CBP 190: Is an event booth a good way to market a cash-based practice?
Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if…
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