THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
Referral marketing strategies to build reliable referrals for your cash practice
For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check…
Using email to convert leads in cash-based practice
If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn’t nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any…
Healthcare interview tips to find the right candidate for your practice
Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn’t align with the existing practice values. It’s not just about credentials… it’s about finding someone who truly resonates with your approach to patient care. Fortunately, there are some…
Converting Attendees into Cash-Pay Consults at a Busy Event
Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The…
Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic
Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin that isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can…
Cash-based memberships: transform your practice with recurring revenue
Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week, we’re delving into the transformative power of…
Bounce Back from Summer Slowdowns with these 4 Emails: A Strategy Every Healthcare Practice Needs
Every private practice owner knows the summer lull all too well… patients are vacationing, and appointments seem to dwindle. But what if I told you there’s a proven healthcare practice strategy to bounce back from summer slowdowns? In the video below, I unveil a powerful four-email strategy…
Email strategies that bring patients back
Are you missing out on the easy sales that can come from people who already understand the incredible value in your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you…
Bulletproof Your Healthcare Practice With A High-Ticket Offer
Could your practice benefit from the noticeable injection of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic…
The key KPI’s every cash-based practice owner must track
If you're a cash-based practice owner looking to take your business to new heights, then the episode below is tailor-made for you. In it, I address one of the most common and critical oversights that cash-practice owners tend to make: a lack of attention to key...
