THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 084: Biz Lessons from the ICU – Part 2
*NOTE: This is part 2 of my Biz Lessons from the ICU series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience...
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CBP 083: Business Lessons from the Intensive Care Unit
Shortly after publishing episode 82 back in October, my son, Gray, was hospitalized. What I expected to be a few days in the intensive care unit turned out to be a much longer, more grueling experience than I could have ever imagined. Gray was admitted for over three...
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CBP 082: Multi-Therapist Cash Practice in Less than 3 Years – Dr. Kevin Vandi
Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff...
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CBP 081: Growing a Cash Practice with Zero Paid Marketing – Dr. Carlos Berio
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health...
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CBP 80: Concierge PT and Podcasting for Patients – Dr. Karen Litzy
Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so when our schedules lined up nearly 3...
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CBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon Knight
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew...
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CBP 078: Cash Practice Q&A – Jarod Answers The Most Common Questions
When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live...
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CBP 077: From Side Hustle to a Fully-Booked Cash Practice – Jim Heafner
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT!...
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CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks
This episode solves two incredibly common but little known problems for private practices... First, the average email deliverability rate is around 60-70%... which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase...
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CBP 075: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume – Part 2
In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network...
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