Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward...
Why private practice is a “fartlek”
Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First … After a few weeks in the ICU with my son Gray and no approaching...
CBP 087: Building a Busy Cash-Based PT Practice in Under a Year – Dr. Amanda Heritage
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create...
CBP 084: Biz Lessons from the ICU – Part 2
*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the...
The Whip and the Carrot – Biz Lessons from the ICU, Part 6
Lesson Six: The Whip and The Carrot In the email I sent last weekend, I made the statement: “When you make your customer experience about human connection and pay close attention to their entire experience, you win.” Let’s take that idea one step further and...
The Human Connection Business – Biz Lessons from the ICU, Part 5
This week was one of the most profound and monumental of my life … both my children received the rare gene therapy I wrote about a few weeks ago AND Gray came home from the hospital!! We’re settling into a very different life at home; but just like in business, we’ll...
Percentages vs. Net Numbers – Biz Lessons from the ICU, Part 4
Since many are setting goals for 2019 and trying to make them “measurable”, I felt like it would be a good time to pass along a ‘biz lesson from the ICU’ that has to do with a vital concept about numbers. The lesson in a nutshell: Don’t just think in terms of net...
CBP 083: Business Lessons from the Intensive Care Unit
Click here to download this episode Shortly after publishing episode 82 back in October, my son, Gray, was hospitalized. What I expected to be a few days in the intensive care unit turned out to be a much longer, more grueling experience than I could have ever...
A Perspective Shift to Avoid – Biz Lessons from the ICU, Part 2
Lesson Two – Perspective Perspective can change so quickly. What we used to be overjoyed about can become routine and “no big deal” quite quickly. Sometimes we even become disappointed. I remember when I was in my first few months of private practice, I used to...
CBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume
Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking...
CBP 072: Hybrid Cash-Practices and the Art of Serial Entrepreneurship – Maury Hayashida, DPT
Maury Hayashida, DPT, has achieved what a great deal of established practice owners are looking to do … create a cash-based practice alongside his insurance-based practice AND add cash-pay services to his insurance based practice. The goal is certainly not always to...
Seven Quick Tips to Perfect Your Word of Mouth Marketing
While online marketing may be shiny and glamorous, word of mouth marketing is the bedrock of any successful cash-based practice. But it doesn’t always ‘just happen organically’ and there are many ways to maximize these types of referrals for your...
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