Mindset Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 211: 4 ways to reduce sticker shock for your cash-pay services

Cash-Based PT Practice Info, Marketing, Mindset, Podcast

Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you...

2022 Lessons Learned & 2023 Must-Have Practice Strategies

Cash-Based PT Practice Info, Marketing, Medicare and Insurance, Mindset, Podcast, Reimbursement

Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were...

How to Raise Prices Without Losing Customers

Cash-Based PT Practice Info, Marketing, Mindset

Wish you could raise your cash-pay rates, but afraid you’ll lose your existing customers and all your leads will start saying “no”? Well you’re in luck, because today I’m going to teach you how to raise prices without losing customers. You’ll learn how you can adjust...

CBP 202: Cash Practice Patient Scheduling—How to get patients to see your new clinicians instead of you

Cash-Based PT Practice Info, Marketing, Mindset, Podcast

Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple...

2 Keys To Sell Your Physical Therapy Services To More Cash-Pay Patients

Cash-Based PT Practice Info, Marketing, Mindset

Are too many of your prospective patients opting to walk away when you attempt to close the sale? If so, it could very well be related to the confidence you feel—or more correctly, don’t feel—when you make your offer. This is a huge problem for most...

CBP 187: A low-stress way to start a cash-based practice—with Jason Racca

Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved...

Cash-based functional medicine practice since 1995! — with Dr. Tom Yarema

Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when...

How to Get Patients with Great Insurance to Say YES to Cash-Based Services

Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Medicare and Insurance, Mindset, Podcast, Reimbursement

Do you or your receptionist lose prospective patients on the phone when they learn you’re not in-network with their insurance? Then this interview with Austin cash-practice owner Dan Bockman DC is for you! Dan is one of the top-rated chiropractors in Austin, who...

CBP 181: From cash-practice launch to 6-month waitlist in just over a year … during the pandemic—with Jenny Williams

Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left her burnt out and disillusioned. She switched to treating adults as a...

CBP 178: You’re doing your patients and your business a terrible disservice if you’re doing this

Cash-Based PT Practice Info, Mindset, Podcast

Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients’ limitations, most practitioners often end up suggesting a cheaper option that may not produce the best...

CBP 169: Going Completely Out-of-Network Overnight and Keeping a Full Schedule of Private-Pay Patients—with Dan Bockman DC

Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Medicare and Insurance, Mindset, Podcast, Reimbursement

Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, one of my Mastermind group members… After working as a chiropractor for 21 years, Dan found himself in...

Is it fair to ask patients to pay more?

Cash-Based PT Practice Info, Mindset

If you feel any hesitance about raising rates—or an aversion to the cash pay business model due to out-of-pocket costs for patients—you really need to watch this brief video taken from the Masterclass: How to increase your cash pay rates, maximize profits, and...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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A quick tip to get more patients from your presentation

If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to…

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