Mindset Archives - Guide to a Successful Cash Based Physical Therapy Practice

CBP 104: $1000 cash-pay treatment sessions—with Gina Calderone

Jan 16, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold. When Gina Calderone first started out, she saw...

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

Jan 9, 2020 | Cash-Based PT Practice Info, Marketing, Medicare and Insurance, Mindset, Podcast, Reimbursement

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable....

CBP 102: How To Bulletproof Your Cash-Based Practice—2019 Year In Review

Jan 2, 2020 | Cash-Based PT Practice Info, Everything Digital, Marketing, Medicare and Insurance, Mindset, Podcast

So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your...

CBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda Heinecke

Dec 11, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she...

CBP 99: Multi-clinic Multi-employee Cash-Based Practice in Record Time—Part 1, with Brenda Heinecke

Dec 4, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home...

CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali

Nov 15, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder...

Tips for reducing no shows

Nov 8, 2019 | Cash-Based PT Practice Info, Mindset

Ever get the “feeling” a patient is going to cancel or be a no-show for an appointment? If those missed appointments matter to your practice, don’t ignore that feeling! In this video, I explain strategies for dealing with these situations so you can minimize the...

CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice—with Cameron Garber

Aug 10, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...

Why private practice is a “fartlek”

Aug 8, 2019 | Cash-Based PT Practice Info, Mindset

Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First … After a few weeks in the ICU with my son Gray and no approaching...

CBP 087: Building a Busy Cash-Based PT Practice in Under a Year – Dr. Amanda Heritage

Aug 1, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create...

CBP 084: Biz Lessons from the ICU – Part 2

Apr 18, 2019 | Cash-Based PT Practice Info, Mindset, Podcast

*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the...

The Whip and the Carrot – Biz Lessons from the ICU, Part 6

Mar 8, 2019 | Cash-Based PT Practice Info, Mindset

Lesson Six: The Whip and The Carrot In the email I sent last weekend, I made the statement: “When you make your customer experience about human connection and pay close attention to their entire experience, you win.” Let’s take that idea one step further and make sure...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

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CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

I'm Ready!

There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

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Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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