Mindset Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 156: How to sell without sounding salesy

Mar 25, 2021 | Cash-Based PT Practice Info, Marketing, Mindset, Podcast

Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business....

CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice

Mar 11, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT...

CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson

Feb 25, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at...

CBP 152: The key traits of a successful cash-practice entrepreneur

Feb 18, 2021 | Cash-Based PT Practice Info, Mindset, Podcast

I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as...

CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice

Feb 4, 2021 | Cash-Based PT Practice Info, Marketing, Medicare and Insurance, Mindset, Podcast

Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the...

CBP 149: Integrative pain care techniques – Results people will go OON for—with Joe Tatta

Jan 28, 2021 | Book Reviews, Cash-Based PT Practice Info, Interviews, Mindset, Podcast

This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based… In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his...

CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021

Jan 14, 2021 | Cash-Based PT Practice Info, Everything Digital, Marketing, Mindset, Podcast

Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in...

CBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie Perkunas

Dec 3, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of...

CBP 143: Is your mindset helping or hindering your cash-based practice?

Nov 19, 2020 | Cash-Based PT Practice Info, Mindset, Podcast

In this episode, I delve into a topic that I think is absolutely critical to any successful cash-based practice, and that is your mindset. After working with hundreds of practice owners through the years, I have yet to find any who are able to create the practice of...

CBP 142: Escaping Insurance Insanity through a Direct Primary Care Practice—with Dr. Michael Kim

Nov 12, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insurance was having on patient care. As he became more disillusioned over time, he began looking for...

CBP 141: How to find the right candidates for your cash-based practice

Oct 29, 2020 | Cash-Based PT Practice Info, Interviews, Mindset, Podcast

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you...

CBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave Dee

Oct 15, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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CBP 159: Without this, you’re shooting your marketing arrows in the dark

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the foundations of an effective marketing plan for…

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CBP 159: Without this, you’re shooting your marketing arrows in the dark

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

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Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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