Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward...
CBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPT
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put...
CBP 090: A busy cash-based practice in less than 2 years – with Kelsey Baas PT, DPT
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the...
CBP 089: How to use telehealth to create or grow a cash-pay physical therapy practice with Rob Vining
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting great results. In time,...
CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice—with Cameron Garber
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...
CBP 087: Building a Busy Cash-Based PT Practice in Under a Year – Dr. Amanda Heritage
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create...
CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors – Tony Noto, DPT
In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home-based physical therapy. He shares specifics on his main referral sources, the best...
CBP 80: Concierge PT and Podcasting for Patients – Dr. Karen Litzy
Click here to download this episode Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so...
CBP 077: From Side Hustle to a Fully-Booked Cash Practice – Jim Heafner
Click here to download this episode Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully...
CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10%...
CBP 075: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume – Part 2
Click here to download this episode In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above...
CBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume
Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking...
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