Interviews Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 146: How to build online communities that generate conversions—with Jessica Campos

Dec 17, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue...

CBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie Perkunas

Dec 3, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of...

CBP 142: Escaping Insurance Insanity through a Direct Primary Care Practice—with Dr. Michael Kim

Nov 12, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insurance was having on patient care. As he became more disillusioned over time, he began looking for...

CBP 141: How to find the right candidates for your cash-based practice

Oct 29, 2020 | Cash-Based PT Practice Info, Interviews, Mindset, Podcast

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you...

CBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave Dee

Oct 15, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And...

CBP 137: How to set up your cash-based practice for exceptional growth—Gene Shirokobrod

Oct 1, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

This highlights episode features a conversation I had with Gene Shirokobrod of UpDoc Media about how to position your practice for growth from the very start. We talk about the mindset, planning, and specific strategies that lay the groundwork that enables you to...

CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp

Sep 24, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice...

CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather

Sep 10, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients’ online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they...

CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe

Aug 27, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone,...

CBP 130: Novel strategies to make your practice stand out during a pandemic and recession—with Scott Waddell

Aug 13, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s...

The Clinical Marketer Podcast: Secrets for generating loads of virtual and in-person patients

Jul 30, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Watch the full episode on The Clinical Marketer’s YouTube Channel. Those of you who have been following me for a while will understand that when the pandemic hit, my practice had to go all-in on telehealth. I could not take a risk of my kids getting COVID-19…...

CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

Jul 23, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

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