Interviews Archives | Guide to a Successful Cash Based Physical Therapy Practice

The Clinical Marketer Podcast: Secrets for generating loads of virtual and in-person patients

Jul 30, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Watch the full episode on The Clinical Marketer’s YouTube Channel. Those of you who have been following me for a while will understand that when the pandemic hit, my practice had to go all-in on telehealth. I could not take a risk of my kids getting COVID-19…...

CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

Jul 23, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide...

CBP 126: The Riches are in the Niches – Cash-Based Physical Therapy in the Golf Niche—with Eric Wallace

Jul 9, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each...

CBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay Paul

Jul 2, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s...

CBP 124: Simple ways to optimize the patient experience in your cash-based practice—with Jerry Durham

Jun 25, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a...

CBP 122: Case Study – RE-filling Your Cash Practice Using Webinars During a Pandemic—with Jennifer McGowan

Jun 11, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients...

CBP 121: How to take your patient-producing, in-person workshops completely online—with Alex & Will from Healthy Funnel

May 22, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use webinars to quickly acquire loads of new patients… BOTH telehealth...

CBP 118: How to Coach Referral Sources on What to Tell Patients About Your Cash-Based Practice

Apr 30, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Medicare and Insurance, Podcast, Reimbursement

This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently...

The Prehab Guys Podcast: NAVIGATING TELEHEALTH WITH JAROD CARTER

Apr 16, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Mindset, Podcast

I was recently interviewed for the [P]rehab Audio Experience podcast. In the interview, hosts Craig Lindell and Michael Lau and I focus on potential for telehealth to not only keep a physical therapy practice operating during the Coronavirus quarantine, but also to...

CBP 115: How to Spark Innovation to Keep Your Practice Thriving Well Beyond the Pandemic—with Duncan Wardle, Former VP of Innovation at Disney

Apr 2, 2020 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the...

CBP 113: How to Save Your Practice from Coronavirus with Telehealth Services—with Rob Vining

Mar 18, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and...

CBP 111: How To Generate New Cash-Pay Patients with Instagram—Leon Knight

Mar 5, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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Latest Podcast Episode

CBP 129: The first and most vital step in talking about your rates

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come…

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

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