After more than 15 years of coaching practice owners, I’ve seen the same misconception over and over… When schedules aren’t full, most owners assume they need more leads. They start trying different marketing or chasing more referral sources. But when we...
If you want your patients to get the best possible outcomes, your clinicians to thrive, and your practice to get maximum value from every new hire, your onboarding process matters far more than most owners realize. In the Cash-Based model, clinical skill alone...
If your Cash-Based practice isn’t growing as quickly as you’d like, it’s natural to assume you may have a marketing, or sales, or retention problem. Maybe you need more referrals, better Facebook ads, or a stronger sales process. Sometimes...
Here’s a harsh truth that is vital for you to understand if you don’t already: You are already losing patients to AI. Patients are already using ChatGPT, Gemini, Claude, and other tools to get diagnoses, treatment suggestions, exercise programs, and answers to health...
Most practice owners assume that if they want to grow, they need more leads. More referrals. More website traffic. More ads. More people calling the clinic. Sometimes that’s true. But after coaching more than 1,000 Cash-Based practice owners over the years,...
One of the most common patterns I see among clinicians turned practice owners is that they struggle to pull the trigger, uncertain key things necessary to build a successful business… For many that “thing” is hiring … whether their first employee, or even their...
If you are hiring in your practice right now, or know you eventually will be, this is an incredibly important conversation. Because the hiring landscape has changed dramatically over the last few years. Gone are the days where most private practice owners could simply...
Most practice owners dramatically underperform at local events. They show up with a table, maybe do a few injury screens, collect some emails, hand out some flyers… and then wonder why almost nobody actually becomes a patient afterward. But the problem usually is not...
Most practice owners who start their practice as a side hustle, don’t struggle because it’s not a good model/approach. They struggle because it when it really starts working, and they don’t know when they can safely stop splitting their time, cast away the employment...
Most practice owners don’t just struggle with hiring these days… They struggle with what happens after hiring. Because once someone is in the role, a new tension shows up if you’re not a seasoned manager/CEO: Am I asking too much?Am I not being clear enough?Am I...
As a new year begins, most practice owners feel like they should “plan better” than they did last year. But here’s the problem:Most annual reviews are so complex that they never actually get finished and often focus on things that don’t really move the needle for a...
When most clinicians think about scaling, they picture working more hours, taking on more risk, or grinding harder than ever. Jonathan Parr took the opposite path. He built a multi-location, seven-figure, Cash-Based practice by focusing on a niche most practice owners...
