Interviews Archives - Guide to a Successful Cash Based Physical Therapy Practice

CBP 104: $1000 cash-pay treatment sessions—with Gina Calderone

Jan 16, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold. When Gina Calderone first started out, she saw...

CBP 101: Transitioning an In-Network Practice to Cash-Based—with Meredith Soelberg and Brooke Mitchell

Dec 16, 2019 | Cash-Based PT Practice Info, Interviews, Medicare and Insurance, Podcast, Reimbursement

In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that...

CBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda Heinecke

Dec 11, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she...

CBP 99: Multi-clinic Multi-employee Cash-Based Practice in Record Time—Part 1, with Brenda Heinecke

Dec 4, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home...

CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali

Nov 15, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder...

CBP 096: Tips for marketing your cash-based practice

Nov 5, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned about creating an effective,...

CBP 095: A Booming Cash-Based Pre- and Post-Partum Physical Therapy Practice —with Alicia Willoughby, MSPT

Oct 31, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Before we get into this week’s podcast episode, did you hear about the APTA’s announcement that the Medicare cuts to PT reimbursements are now finalized? In 2021, PT reimbursements will drop by 8% and as I’ve explained multiple times before, this trend is only gonna...

CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT

Oct 28, 2019 | Cash-Based PT Practice Info, Interviews, Podcast

Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation and incentives. This “highlight” is from a full interview I...

CBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCS

Oct 19, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based...

CBP 092: The Cost of Starting a Cash-Based Practice

Oct 11, 2019 | Cash-Based PT Practice Info, Interviews, Podcast

Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success. This “highlight” is from a full interview I did with Chad...

CBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPT

Oct 4, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Medicare and Insurance, Podcast

After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put...

CBP 090: A busy cash-based practice in less than 2 years – with Kelsey Baas PT, DPT

Sep 18, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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Latest Podcast Episode

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable. And my approach is quite successful in ...

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Latest Podcast Episode

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

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Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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