In this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time...
Over the years I’ve heard a number of our colleagues claim that cash-pay practices limit access to care and only serve wealthy patients, and this is “unethical”. But is that really the case? Are those of us offering out-of-network or cash-pay healthcare services doing...
This is a must-listen episode if you want to learn the #1 best method to generate new referral sources for your cash-pay practice. And make sure you scroll down and get the 2-for-1 free resources that will make implementing this referral source generation strategy...
Given the recent political shift, you might be wondering: how will Trump’s win affect your private practice? In this episode, I give my answer to that question and also share a key characteristic that highly successful private practice owners have in common—and it’s...
If you’re looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build...
If you’re struggling to communicate the value of your cash-pay services over insurance-based care, you’re not alone. Many practitioners feel the pressure to highlight their unique benefits, only to be met with hesitation, or worse, a polite “Thanks, I’ll think about...
Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s video, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These...
In this week’s episode, you’ll learn 3 of the most common mistakes I’ve seen over and over again in my years of working with cash-based practice owners. I made some of them myself when I first started my practice—and if you can avoid them, you’ll save yourself a lot...
When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? Do you feel less than 100% confident when offering a plan of care to a new patient? If you’ve answered yes, then you’re at the right...
Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists...
Are you struggling to get patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to...
Handling price objections is one of the biggest challenges in a cash-pay practice. Even if you’re providing exceptional care and delivering great results, price can often be the factor that holds people back from choosing you… if you don’t understand the psychological...