In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned...
CBP 096: Tips for marketing your cash-based practice
In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned about creating an effective,...
How to get your prospects to read more of your marketing message and take action
Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is a lead magnet that doesn’t grab and hold the reader’s interest. In this video, I...
CBP 095: A Booming Cash-Based Pre- and Post-Partum Physical Therapy Practice —with Alicia Willoughby, MSPT
Before we get into this week’s podcast episode, did you hear about the APTA’s announcement that the Medicare cuts to PT reimbursements are now finalized? In 2021, PT reimbursements will drop by 8% and as I’ve explained multiple times before, this trend is only gonna...
CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT
Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation and incentives. This “highlight” is from a full interview I...
CBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCS
During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based...
CBP 092: The Cost of Starting a Cash-Based Practice
Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success. This “highlight” is from a full interview I did with Chad...
CBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPT
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put...
CBP 090: A busy cash-based practice in less than 2 years – with Kelsey Baas PT, DPT
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the...
CBP 089: How to use telehealth to create or grow a cash-pay physical therapy practice with Rob Vining
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting great results. In time,...
CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice—with Cameron Garber
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...
Why private practice is a “fartlek”
Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First … After a few weeks in the ICU with my son Gray and no approaching...
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