Cash-Based PT Practice Info Archives - Guide to a Successful Cash Based Physical Therapy Practice

CBP 104: $1000 cash-pay treatment sessions—with Gina Calderone

Jan 16, 2020 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold. When Gina Calderone first started out, she saw...

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

Jan 9, 2020 | Cash-Based PT Practice Info, Marketing, Medicare and Insurance, Mindset, Podcast, Reimbursement

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable....

7 Signs It’s Time to Hire for Your Private Practice

Jan 6, 2020 | Cash-Based PT Practice Info

Even back when I was the only treating therapist in my cash-based private practice, I still had a team of at least two part-time assistants to help keep my business and stress levels in order. And as my practice grew, the importance of having built out a stellar team...

CBP 102: How To Bulletproof Your Cash-Based Practice—2019 Year In Review

Jan 2, 2020 | Cash-Based PT Practice Info, Everything Digital, Marketing, Medicare and Insurance, Mindset, Podcast

So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your...

CBP 101: Transitioning an In-Network Practice to Cash-Based—with Meredith Soelberg and Brooke Mitchell

Dec 16, 2019 | Cash-Based PT Practice Info, Interviews, Medicare and Insurance, Podcast, Reimbursement

In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that...

CBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda Heinecke

Dec 11, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she...

CBP 99: Multi-clinic Multi-employee Cash-Based Practice in Record Time—Part 1, with Brenda Heinecke

Dec 4, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home...

What You Can Do About The 8% Medicare Reimbursement Cuts To Therapy Services

Nov 27, 2019 | Cash-Based PT Practice Info, Medicare and Insurance, Reimbursement

This month, CMS came down with its final ruling on the Physician Fee Schedule, which is going to cut Medicare reimbursements for physical therapy services by 8% in 2021. This was in no way a surprise, even though the APTA called it a “surprising decision.” It’s not...

CBP 098: The top 3 tactics that improve website SEO for a cash-based practice

Nov 26, 2019 | Cash-Based PT Practice Info, Everything Digital, Marketing, Podcast

In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with...

CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali

Nov 15, 2019 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder...

Tips for reducing no shows

Nov 8, 2019 | Cash-Based PT Practice Info, Mindset

Ever get the “feeling” a patient is going to cancel or be a no-show for an appointment? If those missed appointments matter to your practice, don’t ignore that feeling! In this video, I explain strategies for dealing with these situations so you can minimize the...

CBP 096: Tips for marketing your cash-based practice

Nov 5, 2019 | Cash-Based PT Practice Info, Interviews, Marketing, Podcast

In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned about creating an effective,...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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Latest Podcast Episode

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

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Latest Podcast Episode

CBP 103: How a cash-based practice should answer the question, “Do you take my insurance?”

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

I'm Ready!

There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

Let's Connect On Social

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

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Latest Podcast Episode

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