Cash-Based PT Practice Info Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 165: Is it time to raise your cash-pay rates?

Jun 10, 2021 | Cash-Based PT Practice Info, Podcast

The idea of raising your rates is enough to induce quiet panic among most cash-based practice owners. Yet it is one of the easiest ways to both improve your compensation and give your practice the resources needed to provide truly outstanding patient care. Even so,...

CBP 164: How to create a positive work culture among your staff

May 27, 2021 | Cash-Based PT Practice Info, Podcast

No one wants to work in a toxic environment characterized by in-fighting and power struggles among staff, and you certainly can’t afford to have work squabbles interfere with patient care. But making sure you create and maintain a positive work culture can be easier...

CBP 163: Cash-based success in a traditionally insurance-based niche—with Angela Wicker-Ramos

May 20, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Since I last talked with cancer-rehab specialist Angela Wicker-Ramos in 2016, her practice has experienced incredible growth. Despite working in a niche where patients are heavily reliant on insurance for the bulk of their care, Angela’s cash-based practice is...

CBP 162: How to find new patients fast with in-person marketing strategies

May 6, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face relationship building. When done well, these approaches can help you efficiently connect with lots of...

CBP 161: How to sell packages in a cash-based practice

Apr 29, 2021 | Cash-Based PT Practice Info, Everything Digital, Podcast

Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value...

CBP 160: How to Build a Cash Practice in a Small Town with No Established Referrals or Patients — with Tammi Stewart

Apr 22, 2021 | Cash-Based PT Practice Info, Interviews, Marketing, Mindset, Podcast

Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner Tammi Stewart, one of my Mastermind group members… Why? Because she started her practice right after her...

CBP 159: Without this, you’re shooting your marketing arrows in the dark

Apr 15, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the...

CBP 158: The secret to making Instagram pay big for a cash practice—with Jorge Massano

Apr 8, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

This week’s podcast features my conversation with Jorge Massano, one of my Mastermind group members. Jorge has been knocking it out of the park with social media marketing for his cash-based practice in Portugal, with individual Instagram posts sometimes resulting in...

CBP 157: Cash-Practice Tips for Hiring Contractors on Upwork and Fiverr

Apr 1, 2021 | Cash-Based PT Practice Info, Everything Digital, Podcast

Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert—but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the...

CBP 156: How to sell without sounding salesy

Mar 25, 2021 | Cash-Based PT Practice Info, Marketing, Mindset, Podcast

Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business....

CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice

Mar 11, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT...

CBP 154: How to maximize word-of-mouth referrals for cash-based practice

Mar 4, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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CBP 165: Is it time to raise your cash-pay rates?

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There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

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Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

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