Cash-Based PT Practice Info Archives | Guide to a Successful Cash Based Physical Therapy Practice

CBP 159: Without this, you’re shooting your marketing arrows in the dark

Apr 15, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the...

CBP 158: The secret to making Instagram pay big for a cash practice—with Jorge Massano

Apr 8, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

This week’s podcast features my conversation with Jorge Massano, one of my Mastermind group members. Jorge has been knocking it out of the park with social media marketing for his cash-based practice in Portugal, with individual Instagram posts sometimes resulting in...

CBP 157: Cash-Practice Tips for Hiring Contractors on Upwork and Fiverr

Apr 1, 2021 | Cash-Based PT Practice Info, Everything Digital, Podcast

Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert—but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the...

CBP 156: How to sell without sounding salesy

Mar 25, 2021 | Cash-Based PT Practice Info, Marketing, Mindset, Podcast

Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business....

CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice

Mar 11, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT...

CBP 154: How to maximize word-of-mouth referrals for cash-based practice

Mar 4, 2021 | Cash-Based PT Practice Info, Marketing, Podcast

Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your...

CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson

Feb 25, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Mindset, Podcast

After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at...

CBP 152: The key traits of a successful cash-practice entrepreneur

Feb 18, 2021 | Cash-Based PT Practice Info, Mindset, Podcast

I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as...

CBP 151: How to market your practice online like a pro—with Jordan Mather

Feb 11, 2021 | Cash-Based PT Practice Info, Everything Digital, Interviews, Marketing, Podcast

Confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? Then this episode is for you! For the past 8 years, Jordan Mather and his partner have made a business of helping physical...

CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice

Feb 4, 2021 | Cash-Based PT Practice Info, Marketing, Medicare and Insurance, Mindset, Podcast

Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the...

CBP 149: Integrative pain care techniques – Results people will go OON for—with Joe Tatta

Jan 28, 2021 | Book Reviews, Cash-Based PT Practice Info, Interviews, Mindset, Podcast

This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based… In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his...

CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle

Jan 21, 2021 | Cash-Based PT Practice Info, Podcast

In this episode, I explain how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your...

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

I love Jarod’s podcasts. We opened our clinic last November and have seen amazing growth thanks to him. Honestly, I'm not sure where we would be if it weren't for his podcast, so thank you Jarod!

Libby Trausch
PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

Aaron LeBauer
PT, DPT

I opened the doors to my own cash-based PT clinic! Without the advice and resources you provided I don't know that it would have been possible.

Justin Feldman
PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

David Wilderman
PT, DPT
Wilmington, DE

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CBP 159: Without this, you’re shooting your marketing arrows in the dark

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Latest Podcast Episode

CBP 159: Without this, you’re shooting your marketing arrows in the dark

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

I'm Ready!

There are 5 characteristics common to ALL successful cash practices.

Can You Accept a Cash Payment from a Medicare Beneficiary?

Latest Episodes & Articles

Let's Connect On Social

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

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The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

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