CASH-Based Practice Blog
CBP 159: Without this, you’re shooting your marketing arrows in the dark
In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the foundations of an effective marketing plan for…
CBP 158: The secret to making Instagram pay big for a cash practice—with Jorge Massano
This week’s podcast features my conversation with Jorge Massano, one of my Mastermind group members. Jorge has been knocking it out of the park with social media marketing for his cash-based practice in Portugal, with individual Instagram posts sometimes resulting in as many as 5 new…
CBP 157: Cash-Practice Tips for Hiring Contractors on Upwork and Fiverr
Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert—but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give…
CBP 156: How to sell without sounding salesy
Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business. Fortunately, it’s possible to…
CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice
I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT school, Greg became disillusioned…
CBP 154: How to maximize word-of-mouth referrals for cash-based practice
Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics…
CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson
After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job—but…
CBP 152: The key traits of a successful cash-practice entrepreneur
I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering…
CBP 151: How to market your practice online like a pro—with Jordan Mather
Confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? Then this episode is for you! For the past 8 years, Jordan Mather and his partner have made a business of helping physical therapy…
CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice
Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate…
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