CASH-Based Practice Blog
CBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay Paul
In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s likely a whole lot of…
CBP 124: Simple ways to optimize the patient experience in your cash-based practice—with Jerry Durham
After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over…
CBP 123: How to start promoting your cash-based private practice on social media
In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise…
CBP 122: Case Study – RE-filling Your Cash Practice Using Webinars During a Pandemic—with Jennifer McGowan
Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients per hour would…
CBP 121: How to take your patient-producing, in-person workshops completely online—with Alex & Will from Healthy Funnel
Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth…
CBP 120: Creating a Webinar Workshop Script That Attracts Telehealth Patients Like a Magnet
This week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast, I’m sharing a segment from the…
The Second Fastest Way To Generate Telehealth Patients For Your Private Practice
I recently put on a live online workshop (webinar) that generated about $4,000 worth of new telehealth patients for my private practice. Yes, you read that correctly, and now that recorded presentation has been turned into an "evergreen webinar" so it can continue to...
CBP 119: Using Facebook Live Events to Market to Patients
In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your practice top…
CBP 118: How to Coach Referral Sources on What to Tell Patients About Your Cash-Based Practice
This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently recorded a great…
CBP 117: How to Market a Cash-Based Practice on Social Media
In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal customers. And I’ll walk you through how you can determine exactly which ads are…
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