CASH-Based Practice Blog
How to Convert When They’ve “Already Tried PT”
If you’ve been in practice long enough, you’ve heard some version of this:
“I already tried physical therapy… It didn’t work.”
Sometimes you hear it during a consultation…
How Good Clinicians Accidentally Talk Patients Out of the Care They Need
Getting a patient to say yes to treatment isn’t the end of the sale.
Every time they decide whether to book another visit, follow your recommended frequency, finish their plan of care, or continue beyond a package…
Over 70% of Practice Owners are Dead Wrong about This
We routinely poll Cash-Based practice owners and ask what they think is holding their business back… what’s their “biggest problem/challenge”?.. And in all our surveys over the years, 60-75% of them answer “lead generation” / “I need the phone to ring more.”…
The Event Marketing Formula That Kills The Competition
One of my Mastermind members recently attended a local racket-sports tournament with a booth alongside several competing healthcare businesses.
The other providers waited behind their tables…
Do This When You’re Asked Casual Injury Questions in Social Settings
After more than 15 years of coaching practice owners, I’ve seen the same misconception over and over…
When schedules aren’t full, most owners assume they need more leads…
Top Podcasts & Trainings of First Half of 2026 – Cash Pay Conversions, Referral Growth & Staff Management
These episodes are packed with proven strategies to help you generate more leads, overcome mental challenges, and grow your practice—even in tough circumstances.
A Timing Tactic that Converts More Cash-Pay Patients on the Phone
After more than 15 years of coaching practice owners, I’ve seen the same misconception over and over…
When schedules aren’t full, most owners assume they need more leads…
How to Set New Clinicians Up for Success in Your Cash-Based Practice
If you want your patients to get the best possible outcomes, your clinicians to thrive, and your practice to get maximum value from every new hire, your onboarding process matters far more than most owners realize…
Do This If You’re Feeling Spread Thin as a Practice Owner
If your Cash-Based practice isn’t growing as quickly as you’d like, it’s natural to assume you may have a marketing, or sales, or retention problem.
Maybe you need more referrals, better Facebook ads, or a stronger sales process…
How to Create Facebook Ads That Actually Produce Cash-Pay Patients
One of the most common things I hear from practice owners is some version of this:
“I tried Facebook ads before, and they didn’t work.”
Sometimes they hired an agency. Sometimes they boosted a few posts…
