CASH-Based Practice Blog
Why private practice is a “fartlek”
Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First ... After a few weeks in the ICU with my son Gray and no approaching discharge...
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CBP 087: Building a Busy Cash-Based PT Practice in Under a Year – Dr. Amanda Heritage
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based…
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CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors – Tony Noto, DPT
In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home-based physical therapy. He shares specifics on his main referral sources, the best marketing strategies for…
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CBP 085: Neuro, Non-Profits, and … the NBA? – Valerie Johnson, DPT
What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full…
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CBP 084: Biz Lessons from the ICU – Part 2
Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my family’s, but…
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A Customer Experience Lesson from Mediocre Tacos – Biz Lessons from the ICU, Part 7
There’s a taco franchise in Austin that has a location close to the children’s hospital, and I found myself there more often than most other nearby places to eat, but here’s a little secret: Their tacos aren’t that good! So why do I keep going back when there are...
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The Whip and the Carrot – Biz Lessons from the ICU, Part 6
Lesson Six: The Whip and The Carrot In the email I sent last weekend, I made the statement: “When you make your customer experience about human connection and pay close attention to their entire experience, you win.” Let’s take that idea one step further and...
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The Human Connection Business – Biz Lessons from the ICU, Part 5
This week was one of the most profound and monumental of my life … both my children received the rare gene therapy I wrote about a few weeks ago AND Gray came home from the hospital!! We’re settling into a very different life at home; but just like in business, we’ll...
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Percentages vs. Net Numbers – Biz Lessons from the ICU, Part 4
Since many are setting goals for 2019 and trying to make them “measurable”, I felt like it would be a good time to pass along a ‘biz lesson from the ICU’ that has to do with a vital concept about numbers. The lesson in a nutshell: Don’t just think in terms of net...
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Now Enrolling! The Cash-Based Practice Freedom e-Course
If you’re interested in starting or massively improving your private-pay practice, this course will give you every tool, strategy, and piece of expert advice needed to get you there as quickly as possible. Best of all, you'll finish the course with a 12-month action...
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