CASH-Based Practice Blog
3 Physical Therapy Marketing Ideas That Landed 10 Cash-Pay Patients In 48 Hours
Are last-minute cancellations or discharges creating unexpected holes in your practice schedule? Then this video is for you. You’ll learn 3 physical therapy marketing ideas that reliably fill those costly gaps in your schedule with cash-pay patients—even at the last minute! Last week, one of my therapists had twice as many…
CBP 195: Rapid practice growth strategies for any budget
Wondering if there’s a way you could leverage your resources to see better growth for your practice? It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And…
The simple script-flip that gets uncommitted patients on schedule and keeps them there
If you ever struggle with potential patients saying yes to a consultation or initial appointment, but then not showing up for the eval OR only coming in for a few visits when they need a lot more than that, you’re not alone. This is a huge, costly problem that needs to be…
CBP 194: How to get a potential referral source excited about your practice
Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered. In this episode, I explain how to make the most of your in-person…
CBP 193: How to get more attention for your practice from existing marketing efforts
Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, and videos that will allow you to build more credibility with potential patients without wasting…
CBP 192: How to build the right team to scale your cash-based practice
Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple strategies that can make it far easier. In this week’s podcast, I walk you through…
CBP 191: How to start your cash-based practice as a low-risk side hustle
Do you dream of starting your own cash-based practice but are held back by the fear of what it will take to make that work? If so, this week’s podcast may be just what you need! Starting a practice as a side hustle dramatically limits the time and money required in order to get started…
CBP 190: Is an event booth a good way to market a cash-based practice?
Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if…
CBP 189: How to get leads to answer the phone when you call
Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn precisely how to get in touch with the leads who have expressed an interest in your practice. In this episode, I explain the simple followup techniques that can…
CBP 188: Two simple elements that turn tough decisions into easy ones for your cash-based practice
Do you have trouble deciding whether to pursue each new opportunity that arrives? Do you find it hard to hire people who are a great fit for your practice? Do you sometimes struggle to get your practice to reflect your vision for it? Well, the solution to it all might be as simple as…
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