CASH-Based Practice Blog
CBP 47: Are Cash-Practices Scalable? Can They Go Big?
This episode is another in a series of reverse interviews where my guest is asking me the questions. Today’s guest is Gene Shirokobrod, PT of updocmedia.com and the focus of the show is on “Scalability” … can a cash-based practice scale up to multiple clinicians and locations? The short answer is…
CBP 046: Started in network with 15 insurance companies… now he’s down to 2!
This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY. He is looking to ramp up his practice and hire a PT and more full-time admin as he continues to drop insurance contracts and move fully cash-pay (he started in-network with 15 insurance companies…
The Automated Systems that Run his 4-Clinic Cash-Based Practice while he Travels the World Half of Each Year – Live In-Person Interview with Paul Gough
I recently had a special guest visit me in Austin and before we dove into all the fun things this city has to offer, we sat down and did a live interview. Paul shares some brilliant, actionable tips on systems you can start setting up in your practice right now…
CBP 045: An Insurance-Based Practice with Loads of Cash-Based Revenue – interview with Al Moreau PT
Ever wonder how you can add cash-based services to your private practice but don’t really want to drop insurance contracts? This episode is for you. Actually, this episode will be useful to any type of practice out there interested in a realm of cash-based services that relatively few practices have explored. Today, I interview Al Moreau…
Guiding a Physician on How to “Sell” His/Her Patients on Your Cash-Pay PT Services
I am the patient of an amazing manual therapist who is winding down her private practice and introducing me to her referral sources, asking them to start sending me patients rather than her. (I know, pretty amazing!) Anyhow, an orthopedist replied to her email...
If I could have done one thing differently in my practice, this would be it…
Things are going well with my new employee Ben, but I've been feeling a lot of regret lately. Don't worry, the regret has nothing to do with the choice I made in hiring Ben. He is freaking awesome! My regret has do with the one thing I didn't do over the 6 years...
CBP 44: PPS 2015 Highlights – Part 2 – 6 Marketing Geniuses Walk Into A Bar…
This episode is an absolute Must-Listen … not very long but absolutely packed with marketing strategies and tactics you can immediately implement in your PT business, whether cash-based OR insurance-based.
Part 2 With Paul Potter: Starting From Scratch and Key Medicare Self-Pay Concepts
If you are interested in a cash physical therapy practice, you probably have several questions about treating Medicare patients in a cash practice. This interview is Part 2 of my sit down with Paul Potter of the Functional Freedom Podcast, where we go over the...
I’m a Motor Mouth in This One …
In this interview (the first of two parts), I sit down with Paul Potter on the Functional Freedom Podcast to go over the ins-and-outs of cash-based Physical Therapy—and cash-pay Medicare in particular. Paul is one of the kindest, most genuine people I’ve had the pleasure of interacting with online. After re-listening to the interview, I’ll take the opportunity now to apologize…
CBP 43: PPS 2015 Highlights – Part 1 – “I F@#%ing Love Jerry Durham” and other Social Media and Marketing Knowledge Bombs from Gary Vaynerchuk
The PPS conference is a blast and this time around (2015) I brought a little microphone with me and recorded a number of conversations to pass on the business highlights and takeaways other attendees and I had at the conference. This episode is part 1 of 2, and the primary focus is on the marketing and social media advice…
