Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT!
In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas about scaling and hiring. We discuss what traits I look for in a PT, how to automate the hiring process, and how to ramp up hours and demand for a new PT.
More specifically, we discuss these cash-based practice topics:
- How Jim transitioned from home health employment to a permanent location for his cash-based practice.
- The early networking connections that earned Jim lots of patients and referrals
- Why Jim, Chris, and Brian started TheStudentPhysicalTherapist.com
- Jim’s “20 for 20” discovery session model and how it has drastically helped his business (and earns him some money rather than giving completely free consultations)
- How Jim got in with a network of 25 personal trainers in his community
- Jarod’s advice on what traits to look for while hiring new staff physical therapists
- What to do when you need a 2nd PT but can’t employ them full-time off your current patients
- Considerations for setting and raising prices in a growing practice
- Jarod’s simple experiment that shows you that you CAN ask for more money
- Jim’s new book, Sticks and Stones, about the complexity of pain
Resources mentioned in this episode:
- Dana Tew and the OPTIM Manual Therapy Fellowship
- Sticks and Stones: A Collection of Analogies and Stories to Better Understand Pain by Jim Heafner and Jarod Hall.
Interested in the cash-based private practice model?
Let us know if you enjoyed the show:
[Click to Tweet] Thanks Jim Heafner for sharing the strategies you’ve used to build your practice on the Cash-Based Practice Podcast w/ @drjarodcarter ! http://bit.ly/cbp077 #cashPT #bizPT