Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. During this interview, I catch up with Carlos about hiring employees for a cash-based practice, what kind of physical therapy and training services SPARK Physiotherapy is offering, and how he has continued to grow his practice with ZERO paid marketing! You’ll really get a feel for how connecting with patients drives his cash practice, brings in clients, and creates marketing opportunities. 

I start off this episode with two major life updates. The first is an update on my twins’ health, and the second is an announcement about registration for my upcoming Cash-Based Practice Freedom e-course. Stick around for the end when Carlos, a fellow #twindad, tells me about all the exciting things I should expect while raising twins!

More specifically, we discuss these cash-based practice topics:

    • What traits Carlos looks for in hiring employees for cash-practices vs insurance-based ones
    • Why salaried staff at Spark Physiotherapy are still motivated to fill gaps in their schedules
    • Services offered at Spark Physiotherapy, from PT, to personal training, to “PT Lite”
    • How Carlos grew his practice…without spending a dime on paid marketing
    • Lessons learned from organizing a physical health festival
    • Using current clients’ connections to arrange high-converting presentations and events
    • What Jarod should expect when raising twins!

Resources mentioned in this episode:

Interested in the cash-based private practice model?

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