CASH-Based Practice Blog
AI to Skyrocket your Social & Save Time, But Keep a Human Touch
If you use social media in your practice and it takes a lot of time and/or doesn’t generate many actual patients, then this episode is for you. The appeal of AI is obvious for this delima: it can save time, speed up content creation, and help you get more mileage out of what you already produce…
How to Manage Staff Without Overwhelming Them (While Still Getting Results)
Most practice owners don’t just struggle with hiring these days…
They struggle with what happens after hiring.
Because once someone is in the role, a new tension shows up if you’re not a seasoned manager/CEO:
Am I asking too much?
Am I not being clear enough?
Am I giving too much constructive criticism…
How to Stop Feeling ‘Icky’ About Sales in Your Practice
If the word sales makes you—or your staff—feel uncomfortable…
You are not alone.
It’s one of the most common mental barriers in cash-based practice.
Clinicians feel it.
Admins feel it.
Receptionists feel it…
How to Fill Gaps in Your Schedule Fast
When the schedule softens, most practice owners do the same thing.
They panic.
They think, “I need more leads.”
They start chasing brand-new people.
But that’s usually not the fastest move…
The State of Cash-Based Practice in 2026: What’s Working, What’s Failing, What’s Next
Episode 300 feels like a good time to zoom out.
I started this podcast back in 2014. It was the first podcast on this topic of Cash-Based practice. Since then, I’ve had a front-row seat to startup clinics, multi-location operators, practice owners who were barely hanging on, and practice owners who were absolutely crushing it…
The Sustainable Way to Build a Referral Sources for a Cash-Based Practice
Most Cash-Based practice owners approach referral source networking the same way…
They imply they’ll “send patients” to the prospective new referral source, and
they hint at a partnership that (if we’re being honest) they can’t actually sustain…
How to Get Patient Drop-Offs Back on Schedule
Drop-offs happen.
Even if you run a tight ship… even if outcomes are strong… even if you’ve trained your team well…
People still drift.
They hit 70% better, and justify to themselves that they feel “good enough”…
How to Turn Website Leads Into Cash-Pay Patients
Most practice owners don’t lose revenue because of bad marketing.
They lose revenue because of slow follow-up.
Weak conversion.
Or the belief that “we’re too busy.”…
The silent conversion killer in free or discounted consults
Most Cash-Based practice owners don’t struggle to get interest.
They struggle to turn interest into commitment.
You run or participate in an event that is filled with your ideal prospective patient… You offer free screens or discounted consults…
Annual Strategic Planning for Cash-Based Practices – Turn your Vision into Results
Most Cash-Based practice owners don’t fail because they lack effort.
They fail because their effort is scattered.
They’re busy all year.
They’re solving problems constantly.
They’re reacting instead of directing…
