CASH-Based Practice Blog
Want Your Lead Generation Marketing Automated and Done for You?
Imagine all your lead generation done for you. FB ad campaigns, landing pages, lead magnets, and follow-up email campaigns done for you at an incredibly low price. In last week’s podcast episode, Scott Waddell, president of PatientSites, talked with us about options...
CBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott Waddell
Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has…
Content Marketing: You’re Wasting Your Time If You Choose the Wrong Topics
Want to create content that actually drives patients to your clinic? Then you need to create content that your target audience will actually enjoy and find interesting. To get people clicking on what you post, you need to write articles or create videos about the...
CBP 072: Hybrid Cash-Practices and the Art of Serial Entrepreneurship – Maury Hayashida, DPT
Maury Hayashida, DPT, has achieved what a great deal of established practice owners are looking to do … create a cash-based practice alongside his insurance-based practice AND add cash-pay services to his insurance based practice. The goal is certainly not always to just drop all insurance practices…
Seven Quick Tips to Perfect Your Word of Mouth Marketing
While online marketing may be shiny and glamorous, word of mouth marketing is the bedrock of any successful cash-based practice. But it doesn't always 'just happen organically' and there are many ways to maximize these types of referrals for your private practice. In...
CBP 071: Creating Online Communities to Grow Your Cash-Based Practice – Sarah King, DPT
This is a follow up interview with one of the most popular guests I’ve had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her knowledge of marketing tools and…
Celebrating (a slightly belated) International Women’s Day!
Over the 4 years I've been hosting the Cash-Based Practice Podcast, I've had a lot of awesome women come on as guests. While I was interviewing Sarah King today for a follow-up podcast episode scheduled for next Thursday, my business assistant Nina mentioned to me...
How to NOT Get Screwed by Yelp!
The video below explains some simple steps to make sure you don’t get screwed by Yelp’s algorithm the way my practice’s Yelp page did. When you put your business page up on Yelp, you expect you might be contacted about purchasing advertising. However, most business...
CBP 70: Costly Tax Mistakes Made By Private Practice Owners – Craig Cody, CPA
When it comes to running a business, it is not about what you make but what you keep. Today’s podcast episode features CPA and Certified Tax CoachTM, Craig Cody. As a tax coach, Craig finds ways to legally reduce his clients’ tax liabilities by reviewing previous tax returns and..
One Simple Way to Boost Your Business’s Google Reviews: How to Directly Link To Your Google Review Pop-Up
Online reviews can be a huge deciding factor for new patients looking for care. While providing 5-star care is natural to many physical therapists, convincing patients to go out of their way to leave a review is not always easy. We have to make it as quick and easy as...
