CASH-Based Practice Blog
Seven Quick Tips to Perfect Your Word of Mouth Marketing
While online marketing may be shiny and glamorous, word of mouth marketing is the bedrock of any successful cash-based practice. But it doesn't always 'just happen organically' and there are many ways to maximize these types of referrals for your private practice. In...
CBP 071: Creating Online Communities to Grow Your Cash-Based Practice – Sarah King, DPT
This is a follow up interview with one of the most popular guests I’ve had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her knowledge of marketing tools and…
Celebrating (a slightly belated) International Women’s Day!
Over the 4 years I've been hosting the Cash-Based Practice Podcast, I've had a lot of awesome women come on as guests. While I was interviewing Sarah King today for a follow-up podcast episode scheduled for next Thursday, my business assistant Nina mentioned to me...
How to NOT Get Screwed by Yelp!
The video below explains some simple steps to make sure you don’t get screwed by Yelp’s algorithm the way my practice’s Yelp page did. When you put your business page up on Yelp, you expect you might be contacted about purchasing advertising. However, most business...
CBP 70: Costly Tax Mistakes Made By Private Practice Owners – Craig Cody, CPA
When it comes to running a business, it is not about what you make but what you keep. Today’s podcast episode features CPA and Certified Tax CoachTM, Craig Cody. As a tax coach, Craig finds ways to legally reduce his clients’ tax liabilities by reviewing previous tax returns and..
One Simple Way to Boost Your Business’s Google Reviews: How to Directly Link To Your Google Review Pop-Up
Online reviews can be a huge deciding factor for new patients looking for care. While providing 5-star care is natural to many physical therapists, convincing patients to go out of their way to leave a review is not always easy. We have to make it as quick and easy as...
CBP 069 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast Part 2
In part one, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview. We talked about why I started my cash practice, what you should do if you’re planning to start a cash practice soon, strategy, legalities, mindset, setting rates, and the future of Medicare. Now in part two…
CBP 068 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast
On this episode of the podcast, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview, and as always was a very entertaining discussion. This was a long chat, so it’s split into two separate episodes. As PT students, they are already super in-tune with the future of cash pay PT…
How to Pay Yourself and Other Payroll Considerations for a Cash-Based Practice
Starting or transitioning to a cash-based practice and not sure how to pay yourself? In the video below, Jarod gives some great tips on when NOT to use a payroll service, a great method for paying yourself as a single-member LLC, and what financial tools you might...
CBP 067: Learn From My Mistakes! Lessons Learned in 2017 and HUGE Changes Coming in 2018
I’m a strong believer in this statement from the world’s greatest investor. That’s why whenever I’ve made a mistake, I do my best to put my ego aside and share it candidly with the thousands of people who listen to my podcast and read my emails. I want you to learn from my mistakes so you…
