CASH-Based Practice Blog
CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle
In this episode, I explain how you can find opportunities throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues…
CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021
Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in Austin, when it became apparent…
CBP 146: How to build online communities that generate conversions—with Jessica Campos
Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for…
CBP 145: Key performance indicators to track for a cash-based practice
In this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly which metrics are important to understand for each area of business as well as for practices at different developmental stages. You’ll also hear…
CBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie Perkunas
After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of encouragement from her husband, she…
CBP 143: Is your mindset helping or hindering your cash-based practice?
In this episode, I delve into a topic that I think is absolutely critical to any successful cash-based practice, and that is your mindset. After working with hundreds of practice owners through the years, I have yet to find any who are able to create the practice of their dreams without the proper mindset. It’s a super fast …
CBP 142: Escaping Insurance Insanity through a Direct Primary Care Practice—with Dr. Michael Kim
After medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insurance was having on patient care. As he became more disillusioned over time, he began looking for alternatives, which led him to the idea…
CBP 141: How to find the right candidates for your cash-based practice
In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you can structure a position to best meet the needs…
CBP 140: How to use an email newsletter to bring in new cash-pay business for your practice
In this episode, I discuss strategies to inexpensively market your cash-based practice using an emailed newsletter. You’ll hear how to decide what sort of messages your target audience will want to read, how to structure the content and produce it easily, and how to make sure your…
CBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave Dee
I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And over time, I’ve spent a…
