Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the “ask” in a way that builds trust, addresses objections, and is timed perfectly.

In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road. You’ll hear how to position a package in a way that emphasizes the high value, and how packages should be billed if a patient needs documentation to submit for self claims.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, I discuss these topics related to selling packages in your cash-based practice:

  • How your plans for future growth should affect your package offerings if you don’t want to leave money on the table with every package sold.  
  • Why understanding the critical role of the patient lifecycle will help you sell more easily and avoid cancelations due to buyers’ remorse.
  • Positioning a package in a way that helps them truly appreciate how it will help them reach their goals as well as saving money.
  • How you can frame patient expectations so they’ll understand why you’re recommending a certain number of visits and what will happen when they reach the end of the plan of care.
  • How to document packaged services on receipts for patients who need to submit self-claims to their insurance for reimbursement.

Want step-by-step guidance to create and optimize your own Cash-Based Practice?

>> Click Here to learn how to start your own Cash-Based Practice <<

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

Almost there!
Enter your info to join my newsletter and get this free article series now.

Thank you! Please check your inbox for an email from me.

Latest Podcast Episode

CBP 162: How to find new patients fast with in-person marketing strategies

CBP 162: How to find new patients fast with in-person marketing strategies

When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face relationship building. When done well, these approaches can help you connect with lots of prospective patients who will value what…

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

Pin It on Pinterest

Shares
Share This