Shortly after publishing episode 82 back in October, my son, Gray, was hospitalized. What I expected to be a few days in the intensive care unit turned out to be a much longer, more grueling experience than I could have ever imagined. Gray was admitted for over three...
Click here to download this episode Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates,...
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. During this interview, I catch up with Carlos about hiring employees for a cash-based practice,...
When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked my followers for cash-practice questions via a FB Live Q&A session....
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10%...
Imagine all your lead generation done for you. FB ad campaigns, landing pages, lead magnets, and follow-up email campaigns done for you at an incredibly low price. In last week’s podcast episode, Scott Waddell, president of PatientSites, talked with us about options...
Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds...
Want to create content that actually drives patients to your clinic? Then you need to create content that your target audience will actually enjoy and find interesting. To get people clicking on what you post, you need to write articles or create videos about the...
While online marketing may be shiny and glamorous, word of mouth marketing is the bedrock of any successful cash-based practice. But it doesn’t always ‘just happen organically’ and there are many ways to maximize these types of referrals for your...
This is a followup interview with one of the most-popular guests I’ve had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her...
The video below explains some simple steps to make sure you don’t get screwed by Yelp’s algorithm the way my practice’s Yelp page did. When you put your business page up on Yelp, you expect you might be contacted about purchasing advertising. However, most business...
Online reviews can be a huge deciding factor for new patients looking for care. While providing 5-star care is natural to many physical therapists, convincing patients to go out of their way to leave a review is not always easy. We have to make it as quick and easy as...
