Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate for your cash-based practice. You’ll hear relevant marketing tips and actionable strategies for managing those first customer conversations, improving your value proposition, and shifting your perspective to increase sign ups and reduce no-shows.
And for every last detail on how I handle insurance objections and guide wary prospects into happy cash-pay customers, check out our proven, business-producing system: How to Answer the Question “Do you take my Insurance?”
This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, I discuss these cash-based practice topics:
- What you should expect as a realistic phone call conversion rate for a cash-based practice.
- Adjustments you can make to your mindset that will improve your conversion rate, both on the phone and in-person.
- How to make sure you are providing a genuinely superior customer experience that helps you stand out from the competition.
- How your website can help ensure the calls you receive are more likely to convert—even if you are out-of-network with their insurance.
- Why it’s critical to diversify your referral sources if you want to be successful long term.
- My proven approach for guiding your first conversation with prospects that gets them fully invested in what your practice has to offer, and happy to pay out-of-pocket for it.