CASH-Based Practice Blog

CBP 199: How to get more google reviews and make your social media actually produce patients—with Scott Waddell

CBP 199: How to get more google reviews and make your social media actually produce patients—with Scott Waddell

Does the mention of “social media marketing” make you want to crawl under your desk? Are your online reviews looking a bit sparse? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast…

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How to sell more cash-pay physical therapy packages & the #1 mistake to avoid

How to sell more cash-pay physical therapy packages & the #1 mistake to avoid

Could offering discounted volume pricing to brand-new patients actually reduce the number who say yes? While many practice owners like to pitch packages in order to bring down the per-visit cost and address price objections for leads or prospective patients, this approach introduces some enormous hidden risks. It’s not that I’m against selling physical therapy packages, I’m just against the timing that most practices use to sell them… and I think that over the long term, they’re potentially losing as much money as they make…

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I recently opened a private practice in McLean, VA after being in hospital-based outpatient PT for 21 years. Jarod’s book and website was integral to my practice. I glean so much from his podcasts. They are invaluable to me. Thank you Jarod for all that you do for our profession.

Heather Preast
PT, DPT, OCS, CMTPT
McLean, VA

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PT, DPT
Des Moines, IA

Jarod is an expert business coach and cash-based practice advisor.

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PT, DPT

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PT, DPT
Poughkeepsie, NY

After 28 years of being a PT, I have renewed passion and energy thanks to Jarod. I can’t describe the impact he had on my decision to start a cash practice and the success I’ve had with it.

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Wilmington, DE

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Latest Podcast Episode

CBP 211: 4 ways to reduce sticker shock for your cash-pay services

CBP 211: 4 ways to reduce sticker shock for your cash-pay services

Tired of dealing with panicked ‘nos’ as soon as prospective patients find out how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that a lot of that sticker shock reaction—and the hasty ‘no thank yous’ that result—can be reduced so you can enjoy higher…

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