There are a couple of critical points beyond the obvious benefits and challenges of a cash-based practice, and failing to consider them will cost you big over time. The first is a lucrative opportunity to build your revenue potential, and the other is a relatively new challenge that every out-of-network practice owner should be adapting to. That’s why in the video below, I’ll explain how to leverage some powerful strategies that can help your private-pay practice thrive in the rapidly evolving healthcare landscape.

Whether you’re already in the cash-based game, just starting a practice, or in the process of transitioning out-of-network; standing out in today’s marketplace requires more than just offering quality care. So check out the video below, and you’ll hear exactly how you can make the most of a commonly overlooked opportunity as well as how to protect yourself against a steadily growing threat that’s getting far too little attention in most practices.

More specifically, I discuss these topics related to these little-known benefits and challenges of a cash-based practice:

• The secret to increasing practice revenue with highly marketable complementary services that can bring in new revenue streams and additional customers.
• Why your competition probably is no longer who you think it is and how you’ll need to adapt to win patients in the future.
• Strategies to help your practice stand out in an increasingly competitive market.

Little-known benefits and challenges of a cash-based out-of-network practice

I’ve got a free resource for you: “15 Little-Used Ways Cash-Practices Command Top Dollar for their Services,” which will enable you to craft a truly irresistible offer that ensures patients can justify going out of network for your care.

Click below to download this outline that can help your practice stand out against the competition:

Thanks so much for checking out this week’s video… hope you enjoy the resource!

HERE ARE SOME MORE EPISODES ON HOW TO STAND OUT FROM THE COMPETITION:

Do this… or lose to your cash-based competition

In this episode, I explain how to create a consistently outstanding experience for each patient and ensure that experience is delivered every time. 

How to wow new patients before they’ve arrived for their first visit

Learn about an easy way to reduce cancellations and dropoffs in your practice, by leveraging a brief window of opportunity between the initial call and the first visit.

Why Patients Will Pay $200 Instead of Using Insurance for $50

Discover exactly what to say and deliver in order to make prospective patients willing to pay $200 at your clinic instead of using insurance at an in-network competitor.

MORE RESOURCES TO ADDRESS THE CHALLENGES OF A CASH-BASED PRACTICE:

How to Answer “Do you take my insurance?”

If you or your staff dread the “Do you take my insurance?” question, then look no further than this masterclass. It very quickly provides every detail on how private-pay practices confidently answer this dreaded question, skillfully guide the conversation, and convert the maximum number of prospects into cash-pay customers. Check it out here.

3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients

If you’ve been wondering how you can stand out in a crowded marketplace and attract enough patients to keep your clinic schedule full, you’ll want to check out this 1-hour Masterclass. You’ll learn the simple online methods that establish your practice as THE authority in your niche, attracting tons of new patients who are happy to pay top dollar for a chance to work with you. Check it out here.