CASH-Based Practice Blog
Do this… or lose to your cash-based competition
In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less…
How to write patient-producing blogs, emails, & social posts in less than half the time
If you’d like a faster, less-expensive way to consistently create patient-producing blogs, emails, & social posts that will draw patients to your practice, then you’ll definitely want to check out this video. You’ll discover how easy it can be to use the ChatGPT AI platform to generate high-ranking blog posts and website content, compelling…
CBP 212: Unlocking the Secrets to Stellar Front Desk Staff Performance
As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I’m sharing…
How to use AI to get more cash-pay patients for free
Are you a private practice owner looking to increase the number of patients on your schedule? If so, you’re in luck. In this week’s video, we’ll walk you through how to use AI to get more cash-pay patients for free. With simple language-based AI, you can create highly compelling…
CBP 211: 4 ways to reduce sticker shock for your cash-pay services
Tired of dealing with panicked ‘nos’ as soon as prospective patients find out how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that a lot of that sticker shock reaction—and the hasty ‘no thank yous’ that result—can be reduced so you can enjoy higher…
3 ways to add cash pay patients THIS WEEK
Would you like to know how you can get more patients on your schedule fast? I’m not talking about some marketing strategies that will bear fruit in weeks or months… I mean that you’d add cash-pay patients to your schedule before the end of this week. If that sounds enticing…
CBP 210: Little-known tips to negotiate the best lease for clinic space
Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into…
How We Convert 80% Of Our Leads Into Cash-Pay Patients (Regardless of their Insurance Status)
If you’d like to get more cash-pay patients on your schedule, but you or your receptionist struggle to get callers to say ‘yes’ to your cash-based services, then this week’s video is definitely worth a few minutes of your time. You’ll discover precisely how my own physical therapy practice uses a simple, 8-step phone call…
2022 Lessons Learned & 2023 Must-Have Practice Strategies
Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me…
The fastest way to create a solid business plan for the new year
If you know you should create a business and strategic marketing plan for the new year, but you don’t know how or you don’t have the time to spend multiple days creating it, then this week’s video will help. You’ll learn about the easiest way to approach annual business planning for your…
