CASH-Based Practice Blog
Elevate Your Referral Game by Tapping into Affluent Patient Networks
As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I’m excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning…
Raise Rates Fearlessly in a Cash-Based Practice
The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the right knowledge and strategies, you can…
3 words that convert the most-resistant leads
Tired of that uneasy feeling when a potential customer hesitates and pushes back on the price at the end of a phone call or consultation? If you or your staff struggle with this issue, you won’t want to miss the powerful video below. In it, you’ll learn how to...
How to avoid hiring a future cash-based competitor
Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from personal experience, learning your star…
How to get multiple new patient referrals from every online review
Are you looking for a simple and effective way to secure more professional referrals for your practice? If so, you’re in luck! In the episode below, I’ll share a game-changing strategy that has yielded incredible results for my own cash-based practice. By implementing this approach, you can unlock a steady stream of new patient referrals by investing…
Hourly vs. base salary for your clinicians—What to know
In today’s competitive job market, it’s crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. And for a private…
Proven Promotions and Revenue Boosters for Your Practice
Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that…
How to wow new patients before they’ve arrived for their first visit
If you are interested in an easy way to reduce cancellations and dropoffs in your practice, then check out the video below to learn how to leverage a brief window of opportunity between the initial call and the first visit. Surprisingly, this potential is squandered by many clinics who do not understand the magnitude of the “profit leaks” this creates for their…
A quick tip to get more patients from your presentation
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to…
The Ultimate Hack for your Practice Marketing: Simple Patient Surveys
Do you really understand what makes your practice special to patients? Have you correctly identified which people are the lowest-hanging fruit for your marketing—those who can give you an easy “yes”? Are you actually selling what you think you’re selling? If you find it difficult to…
