CASH-Based Practice Blog

How to sell more cash-pay physical therapy packages & the #1 mistake to avoid

How to sell more cash-pay physical therapy packages & the #1 mistake to avoid

Could offering discounted volume pricing to brand-new patients actually reduce the number who say yes? While many practice owners like to pitch packages in order to bring down the per-visit cost and address price objections for leads or prospective patients, this approach introduces some enormous hidden risks. It’s not that I’m against selling physical therapy packages, I’m just against the timing that most practices use to sell them… and I think that over the long term, they’re potentially losing as much money as they make…

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Latest Podcast Episode

CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself

CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself

Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full…

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