Are you missing out on the easy sales that can come from people who already understand the incredible value in your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong with discharged patients.
You’ll hear about options for maintaining a presence in your former patients’ inboxes, so you’ll be top of mind the next time symptoms surface or whenever they can refer someone to your practice. Whether automated efficiency or personal touch is your forte, I’ve got some tips for providing ongoing value and capitalizing on the prime period in which symptoms are likely to return following discharge.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to email strategies for your practice:
- How the frequency of your messages can affect open-rates and lead to unsubscribes.
- Automation tactics that can make consistent email campaigns far easier for your staff.
- How to avoid sending awkward messages that can result from too-complex software integrations.
- Email strategies for regularly getting good content in front of your list.
- Tips for following up with discharged patients to help capitalize on the period when symptoms are most likely to return.
I’ve got a free resource for you called “3 Marketing Ideas That Landed 10 Patients in 48 Hours,” which includes the word-for-word scripts that we used for the text, the email, and the Facebook Ad responsible for getting patients on my clinic’s schedule so quickly.
Click below to download this repeatable strategy that can help you fill in your schedule and add tons of annual revenue to your bottom line. Again, you’ll get the exact wording and even images for the Facebook Ad:
Thanks so much for checking out this week’s podcast… hope you enjoy the resource!
Resources mentioned in this episode:
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
HERE ARE SOME OTHER EPISODES ON REACTIVATING PAST PATIENTS:
In this episode, you’ll learn how to design an effective patient discharge follow-up system that will help you reactivate patients who need additional treatment as well as get the word out about your practice.
In this video, I explain 2 amazingly effective (and super easy) tactics for reactivating past patients as well as a powerful method for getting brand-new patients to contact you.
Learn 3 physical therapy marketing ideas to fill gaps in your schedule with cash-pay patients, including a text-message followup strategy that creates some nice buzz for the practice while reactivating past patients who are once again in need of treatment.
MORE RESOURCES TO HELP MAXIMIZE OPPORTUNITIES FROM EXISTING PATIENTS:
In this masterclass, you’ll learn how to write emails that generate new business for your clinic—without cheesy sales tactics or lots of un-subscribes. You’ll discover the secrets and strategies that keep people on your list over time, so you can develop the trust required for prospects to happily become patients or stay top of mind so discharged clients will return to your clinic whenever they need treatment again. Check it out here.
This 1-hour Masterclass will teach you the exact word-of-mouth and online-review strategies I share with my Gold Level Mastermind Coaching Members. You’ll learn exactly what to do to ensure you are getting the most new business out of all your current and past customers… and most of it can be automated! Check it out here.