CBP 224 - Email strategies that bring patients backAre you missing out on the easy sales that can come from people who already understand the incredible value in your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong with discharged patients.

You’ll hear about options for maintaining a presence in your former patients’ inboxes, so you’ll be top of mind the next time symptoms surface or whenever they can refer someone to your practice. Whether automated efficiency or personal touch is your forte, I’ve got some tips for providing ongoing value and capitalizing on the prime period in which symptoms are likely to return following discharge. 

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, we discuss these topics related to email strategies for your practice:

  • How the frequency of your messages can affect open-rates and lead to unsubscribes.
  • Automation tactics that can make consistent email campaigns far easier for your staff.
  • How to avoid sending awkward messages that can result from too-complex software integrations.
  • Email strategies for regularly getting good content in front of your list.
  • Tips for following up with discharged patients to help capitalize on the period when symptoms are most likely to return.

I’ve got a free resource for you called “3 Marketing Ideas That Landed 10 Patients in 48 Hours,” which includes the word-for-word scripts that we used for the text, the email, and the Facebook Ad responsible for getting patients on my clinic’s schedule so quickly. 

Click below to download this repeatable strategy that can help you fill in your schedule and add tons of annual revenue to your bottom line. Again, you’ll get the exact wording and even images for the Facebook Ad:

Thanks so much for checking out this week’s podcast… hope you enjoy the resource!

Resources mentioned in this episode:


>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<



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