Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn.
And that’s why this week’s podcast explains some highly effective approaches for marketing a costly program or package. You’ll hear how to leverage your existing list to promote the offer in a way that actually converts, and we’ll explore an easy strategy to pluck the lowest-hanging fruit with an irresistible email offer. Then you’ll hear how you can use a simple webinar to nurture all your warm leads so they’ll be willing to invest in a platinum-level offer.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to how to promote a high-ticket offer:
- How to leverage a list of warm, unconverted leads to promote an expensive package or program.
- A simple email strategy that can motivate loyal customers to buy early.
- The interim step that can help you build a relationship with a slightly interested referral or opt-in to the extent that you can convince them to invest a large amount.
- How to structure content in a webinar so you can specifically promote a particular program or package.
- Promotional tips and a schedule to improve conversions for your offer.
I’ve got a free resource for you called the “Cash-Pay Treatment Package Calculator,” which enables you to avoid asking the patient to marry you on the first date, so to speak. This resource calculates a retroactive discount on any previously paid session, so you can get a chance to demonstrate your value before pitching an expensive package… and the patient still enjoys the full savings as if they’d signed up on Day 1.
Click below to download this simple tool that can help you get more enthusiastic yes’es to a high-ticket offer:
Thanks so much for checking out this week’s podcast… hope you enjoy the calculator!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
HERE ARE SOME OTHER EPISODES ON HOW TO BULLETPROOF YOUR PRACTICE:
In this episode, you’ll learn about tactics that will keep your practice going strong in an increasingly price-sensitive marketplace.
Learn how you can sell discounted multi-treatment packages that can help fill your clinic’s schedule and minimize drop-offs to maximize the raving fans you create for your practice.
In this podcast, you’ll discover how to craft enticing promotions that can bring new business to your door, without breaking a sweat—or breaking the bank.
MORE RESOURCES TO HELP CULTIVATE REFERRALS:
This Masterclass will teach you how you can proactively disaster-proof your practice, so you can enjoy the confidence and peace of mind that comes from knowing your business is prepared to thrive even through economic downturns and turbulent times. Check it out here.
If you want to use presentations or workshops to generate loads of cash-pay patients, look no further than this course. This provides a step-by-step guide on how to create webinars or offline workshops that generate patients for your private practice … on autopilot! Check it out here.