CASH-Based Practice Blog
The fastest way to create a solid business plan for the new year
If you know you should create a business and strategic marketing plan for the new year, but you don’t know how or you don’t have the time to spend multiple days creating it, then this week’s video will help. You’ll learn about the easiest way to approach annual business planning for your…
CBP 208: The critical first step of a great annual business plan
How successful was your practice in 2022? What factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can…
Last-Minute Ideas to Add Year-End Patients and Avoid a Holiday Slowdown
Are seasonal cancellations leaving your practice schedule a bit empty this month? If so, this week’s video is for you! You’ll hear about two super easy-to-implement promotions that bring patients in the door fast to offset a holiday slowdown. In this video, I explain how to leverage these simple…
CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast
Have you got a great lead magnet but not...
The 3 Best FREE Sources of New Cash-Pay Patients
Would you like to get more cash-pay patients in the door without having to invest a ton of money in paid advertising or expensive marketing firms? If so, you’re in the right place because this week’s video will walk you through the 3 best free sources of new cash-pay patients. These 3…
CBP 206: 4 keys to minimize patient drop off and get full POC commitment
Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. Fortunately, there are some simple…
How to Raise Prices Without Losing Customers
Wish you could raise your cash-pay rates, but afraid you’ll lose current and past customers and all your leads will start saying “no”? Well you’re in luck, because today I’m going to teach you how to raise prices without losing customers. You’ll learn how you can adjust your…
CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself
Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full…
Easy ways to get more cash-pay referral sources | Healthcare Referral Marketing
Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you’ll want to check out this video. I share a simple healthcare…
CBP 204: How to convert more of your Facebook leads into cash-pay patients
Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads followup so you…
