CASH-Based Practice Blog
CBP 156: How to sell without sounding salesy
Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business. Fortunately, it’s possible to…
CBP 155: How to fill your schedule with patients using a network of referral partners—with Greg Judice
I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT school, Greg became disillusioned…
CBP 154: How to maximize word-of-mouth referrals for cash-based practice
Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics…
CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson
After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job—but…
CBP 152: The key traits of a successful cash-practice entrepreneur
I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering…
CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice
Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate…
CBP 149: Integrative pain care techniques – Results people will go OON for—with Joe Tatta
This week’s podcast guest had a 15-location private practice that was primarily cash-based… In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his business partners did it with very little insurance involvement takes it to a whole other…
CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle
In this episode, I explain how you can find opportunities throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues…
CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021
Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in Austin, when it became apparent…
CBP 146: How to build online communities that generate conversions—with Jessica Campos
Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for…
