I was recently interviewed for the [P]rehab Audio Experience podcast. In the interview, hosts Craig Lindell and Michael Lau and I focus on potential for telehealth to not only keep a physical therapy practice operating during the Coronavirus quarantine, but also to...
At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the...
There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and...
In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any...
Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics. Consequently, they would take truly absurd risks. He also noticed a segmentation...
Gotta start with a big announcement: This week’s guest, Vatsal Thakkar, has created an incredible tool for cash-based practices, and I couldn’t be more excited to introduce it to you! This app enables patients to submit their own out of network claims for services...
In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury prevention services. He describes precisely how they’ve successfully leveraged screenings...
In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as out of network from the start....
This is the first interviewee I’ve had on the podcast who markets her practice through social media and client referrals successfully enough to offer single sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this...
In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an in-network physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d...
This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of...
When Brenda Heinecke started out, she never imagined she’d run a pelvic floor physical therapy practice. She knew she wanted to be a physical therapist since high school, but she envisioned a peds focus for her career. However, once she landed her first job...
