Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area.
In this interview, Karen shares exactly how she uses podcasting to attract both new patients and referral sources, while establishing herself as an expert in the field.
This “highlight” is from a full episode on what’s working for a wildly successful concierge PT practice.
More specifically, we discuss these podcasting topics:
- The team of people who help get the podcast produced, including who does what and how she found them.
- The concrete results that have come from her podcast audience that let Karen know it’s worth doing.
- How to strategically select interview guests who will help you reach potential patients in the area you are targeting.
- How to use podcasting as a powerful “door opener” with desirable referral sources.