Click here to download this episode Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates,...
This isn’t business related, but I feel as if much of my audience is like family. As you may know, our seven-month-old twins, Adelaide and Gray, were both recently diagnosed with the devastating neuromuscular disease Type 1 Spinal Muscular Atrophy, which until...
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. During this interview, I catch up with Carlos about hiring employees for a cash-based practice,...
Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so when our schedules lined up nearly 3...
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew...
When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked my followers for cash-practice questions via a FB Live Q&A session....
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT!...
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10%...
For most businesses, the cost of making a bad hire is almost never less than six figures! Consider their salary, your time training them, taxes, work comp, additional insurance, etc. There is ALSO the loss of revenue/business that can occur because they are a subpar...
In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network...
Cash-based practices tend to have a much higher percentage of their patients come from non-physician referral sources (aka “Direct Access Patients”) … even in NON-Direct Access states. It’s a big problem when most of your prospective patients are calling...
Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking...
