Like in any realm of business, there are a large number of models and marketing strategies for physical therapy private practices that have proven successful. Of course, every practice is different and what has worked for one may not necessarily work for another. In...
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
This year was the fourth time that Texas Physical Therapists had a proposed bill in the Texas legislature that would grant what we consider Direct Access. Before a bill can even be voted on by the House and Senate, it has to be given a “Hearing” within a committee...
There is a fairly common question/concern I’ve been hearing from those considering cash-pay physical therapy services or completely converting to or starting a Cash-based PT practice: “Is a Cash practice even a viable option in my city?” In other words, “If I do this,...
Well, if you’re having problems maintaining profits in your private practice (or work in a struggling one), Today in PT just published an article called “Road to Riches” that gives you some options … You can make nearly $70/hr if you...
Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...
When you’re a private practice owner like me, whether cash-based or insurance-based, you can’t just be a good therapist and expect amazing success. You have to become a perpetual student of Business. Long before I left the ranks of the employee and became a business...
Since my last post, I’ve been getting a lot of questions about how things differ between traditional PT practices and Cash practices, how I run my practice, and quite a lot of interest in how I market my services. So I’ll start this post with a brief overview of the...
Are you tired of the headaches associated with Insurance/Medicare billing and regulation? Want to spend more time on each visit, less time on paperwork, and treat your patients the way You feel is best? Are you concerned about the ongoing decline in reimbursements for...
