CBP 222 - Elevate Your Referral Game by Tapping into Affluent Patient NetworksAs the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I’m excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of increased economic stress.

In this episode, I’ll explain the art of asking wealthy buyers for referrals in a way that allows them to feel generous about recommending your services to their friends and family. You’ll also hear how to quickly position your practice as the premier choice for influential patients, so you can take your practice to the next level.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, we discuss these topics related to affluent patient networks:

  • An easy promotional strategy I use in my practice to elicit word-of-mouth referrals from high-net-worth patients.
  • Which feature is most recognized by affluent buyers as indicative of the elite-status provider in their area?
  • How you can ask wealthy patients to refer their friends and family in a way that sounds helpful and enables them to feel generous when they do so?

Resources mentioned in this episode:


I’ve got a free resource for you: “Cash-Pay Practice Closing Scripts,” which includes the powerful deal-sealing language I’ve developed over the years that dramatically improves conversions… so once you get a chance to talk with those affluent referrals, you can get them to say yes.

Click below to download this resource, which includes the exact scripts I use to add cash-pay referral sources to my own practice.

Cash-Pay Practice Closing Scripts - Download Button


Thanks so much for checking out this week’s podcast… hope you enjoy the scripts!


>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<



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