If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt in for further interaction. So today, I’m explaining a simple method for establishing a direct connection with attendees that will ensure you get more patients from your presentations.
In this podcast, I explain a few tricks that will allow you to gather dramatically more leads, whether online or in person—even when you are not hosting the event. You’ll learn how you can position the “ask” in such a way that it seems natural, not at all salesy, and highly beneficial to your audience.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to getting more patients from your presentations:
- How you can create an opportunity to gather email addresses for attendees when you are presenting at, but not hosting an online event?
- The simple process that will allow you to confidently decide what sort of topic, offer, giveaways or lead magnet will give you the best ROI on your presentation.
- How to talk about a lead magnet during a presentation in a way that will entice the audience to sign up.
- An easy strategy for collecting contact information at in-person workshops that are vastly more effective than the traditional clipboard-on-a-table.
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
HERE ARE SOME OTHER EPISODES ON HOW TO GET MORE FROM YOUR WORKSHOPS & PRESENTATIONS:
Learn how a single effort on your part could produce new patients and referral sources for years to come.
I explain some event marketing strategies that will increase the total number of leads you’ll generate, how to use offers to improve your signups, and follow-up tactics that will turn those leads into cash-pay patients.
In this episode, I explain how to ensure your next workshop gives you the greatest number of participants who will then choose to become patients.
MORE RESOURCES TO HELP YOU BRING IN NEW PATIENTS:
A step-by-step guide on how to create webinars and online workshops that generate loads of patients for your private practice … on autopilot! Regardless of whether you’re treating patients online or in the clinic, you’ll learn every detail of how to create a proven-to-convert webinar, so it won’t take a large audience to generate a large amount of new patients and revenue. Check it out here.
Discover how to create irresistible promotions that leverage your target customer’s interest in specific events and holidays so you can keep your schedule filled during seasonally slow periods. Check it out here.