CASH-Based Practice Blog
CBP 171: The data on how PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT
Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us…
CBP 170: Creative approaches to help patients afford the high-quality care they need
Tired of losing patients to a cheaper clinic when you know they really need the higher-level care you provide? Sadly, the cost to the patient of not getting the help they need can be far greater than the cost to you of simply losing their business. And this is why you’ll definitely…
CBP 169: Going Completely Out-of-Network Overnight and Keeping a Full Schedule of Private-Pay Patients—with Dan Bockman DC
Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, one of my Mastermind group members… After working as a chiropractor for 21 years, Dan found himself in exactly that position…
Is it fair to ask patients to pay more?
If you feel any hesitance about raising rates—or an aversion to the cash pay business model due to out-of-pocket costs for patients—you really need to watch this brief video taken from the Masterclass: How to increase your cash pay rates, maximize profits, and minimize customer pushback…
CBP 168: How to create lead magnets that actually produce business for a cash practice
Looking for a great way to showcase your services to a brand-new audience? A great lead magnet might just do the trick. In their many forms, lead magnets can be one of the best ways to reach an untapped target so you can give them an enticing peek into what makes your practice special. In this…
CBP 167: How to handle emailed questions about cash-pay rates
Given the pace of modern life and the fact that people tend to keep a smartphone at hand 24/7, it’s not uncommon for a cash-practice to receive some pretty tricky questions in writing rather than in-person. So what’s the best way to handle such sensitive price questions—given the…
CBP 166: How to sell packages, use guarantees and payment plans, and overcome spouse objections in a cash-based practice
This episode is perfect for anyone interested in learning how to better manage patient price objections. You’ll hear how to sell treatment packages, how to skillfully use (and not overuse) discounts to increase conversions, and what to do when a prospective patient says they need…
CBP 165: Is it time to raise your cash-pay rates?
The idea of raising your rates is enough to induce quiet panic among most cash-based practice owners. Yet it is one of the easiest ways to both improve your compensation and give your practice the resources needed to provide truly outstanding patient care. Even so, most…
CBP 164: How to create a positive work culture among your staff
No one wants to work in a toxic environment characterized by in-fighting and power struggles among staff, and you certainly can’t afford to have work squabbles interfere with patient care. But making sure you create and maintain a positive work culture can be easier said than done. Fortunately, even…
CBP 163: Cash-based success in a traditionally insurance-based niche—with Angela Wicker-Ramos
Since I last talked with cancer-rehab specialist Angela Wicker-Ramos in 2016, her practice has experienced incredible growth. Despite working in a niche where patients are heavily reliant on insurance for the bulk of their care, Angela’s cash-based practice is thriving. Currently she has a group of 15 providers from various disciplines offer services to…
