If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved...
The cash-pay practice model is going to see major changes in 2022 and beyond, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategies I share can mean the difference between your sustainable...
Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a less-than-stellar marketing company or a bad contract. While there are...
It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when...
Do you or your receptionist lose prospective patients on the phone when they learn you’re not in-network with their insurance? Then this interview with Austin cash-practice owner Dan Bockman DC is for you! Dan is one of the top-rated chiropractors in Austin, who...
Are you seeing a slowdown in business as many of your patients are taking a summer vacation? If you see a slowdown in the summer or at any part of the year, you need to watch this video and act now to minimize that loss of patients and revenue. The video below uses...
Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left her burnt out and disillusioned. She switched to treating adults as a...
Are you so focused on getting new patients in the door that you’re missing out on the profit potential of all your satisfied past customers? Similar to last week’s podcast on losing patients before they’ve completed treatment, ignoring your past clients creates a...
Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects you must bring in each month to fill the schedule, and puts your...
Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly...
Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is leaving a lot of money on the table in the form of potential patients who actually found you but then...
In this week’s episode, I explain how I’ve scored up to 20 private-pay patients with a 60 second pitch of a skillfully-crafted promotional offer. Seriously. This episode gives a lot of immediately actionable tactics on how to craft a lucrative offer that...
