Click here to download this episode Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including my PT clinic in Austin), focusing on a niche market can be a great way to get a new practice going...
Greetings from CSM 2014 in Las Vegas! It has been a blast so far! One of the commenters on my last post brought up some very good questions, and I felt that one deserved its own blog post: A question that often comes up when I talk about a cash based system is “what...
First, a bit of personal news … I got engaged! And now for the post … Spoiler alert: this is gonna be one that many may disagree with, and very rightfully so. The first conversation that a prospective patient has with whoever is answering the phone at your practice is...
My best blog post ideas often come from the questions I receive via email, and a very common question is whether or not the cash-based business model is applicable and viable in PT subspecialties other than outpatient orthopedics. I recently received just such a...
I’ll be the first to admit that there are a lot of changes I’d like to make to my clinic’s website, and I know that it could be much better. With an overflowing patient schedule, spending time and money on it just hasn’t been a high priority for a long time. However,...
The following question/statement is one I commonly hear so I felt it was time to post my answer for all to see … “How are you convincing patients that choosing self-pay physical therapy is financially better for them than their insurance-based options? I understand...
In the past few weeks I’ve been interviewed twice, so I’m using this post to pass the interviews along to you all. It’s awesome how much content can be covered in an audio interview, so I really encourage you to check both of these out. Healthy Wealthy & Smart...
If you browse all the different private practice forums out there (or receive all the emails I do from practice owners), it is clear there is a great deal of uncertainty and fear about how Obamacare, ACOs, and other changing components of the healthcare system will...
As a follow up to the guest posts on blogging for your PT practice by Samuel Awosolu and Chris Johnson, I’m going to give specific guidance and tips for those who want to start a blog for their practice (or already have one). I’ll be covering: How my clinical blog...
I would like to start by thanking Jarod for giving me the opportunity to share my thoughts on what blogging has done for my physical therapy practice. I would also encourage you to check out the guest post by Samuel Awosolu PT, DPT that appeared on Jarod’s website...
For those of you who have read my cash-practice guidebook, you already know that I predicted this move by Facebook back in 2011. But let’s be honest … who cares if Facebook is creating a search engine? How could that possibly matter to your PT clinic? Don’t be so...
Today, I’m excited to interview Nitin Chhoda PT, DPT about the use of email and email newsletter content to market a private practice, stay fresh in the minds of patients and referral sources, and gain new patients as well. Nitin is a business consultant for hundreds...
