How would it feel if you could predictably turn more consultations into Private-Pay Patients? I’m talking about prospective patients excitedly saying yes to paying out of pocket for a long term plan of care, and doing so with little to no pushback or objection!
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In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...Marketing Advice for a New Cash PT Practice Owner
As I receive more and more emails from Physical Therapists interested in starting cash practices, I’m finding the questions are often great sources for blog posts. How should I market my physical therapy practice? Just a few days ago, I received an email from a young...Jarod Carter interviewed about Cash Practices on PT Talker
For those who haven’t already been a regular visitor of PTTalker.com, I would highly recommend it. They do a weekly audio interview of an expert in some area of the PT field. The site is already loaded with great interviews and info. I recently had the pleasure...Dealing with the “Why don’t you take insurance?” question (and convincing them to use your services anyway)
The above question is one I have to answer somewhat often, and I’m now getting plenty of Physical Therapists asking me how I respond to it. Luckily, I have already written this section in my cash-practice guidebook, so I get to use the ol’ copy-paste for this post! I...Save time and increase consistency using Hootsuite in your Social Media marketing
As a continuation of my post on quickly gathering and sharing good content with your patients and followers, there’s something else I want to pass along that has made the whole process of online marketing even more efficient. If you already have a Facebook business...How to spend the least time finding the best info for your patients and followers
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...When you live off word-of-mouth, make every patient a walking advertisement
Here’s another short excerpt from my ever-growing cash practice guidebook on Cash-Based Physical Therapy. When I made my first post on The PT Project about a month ago, the book was 25 pages long. It’s now 50 pages long and growing thanks to the questions I’m getting...Break into Niche Markets, and Create New Streams of Cash-Paying Patients
Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...Being a great Therapist will only get you so far
When you’re a private practice owner like me, whether cash-based or insurance-based, you can’t just be a good therapist and expect amazing success. You have to become a perpetual student of Business. Long before I left the ranks of the employee and became a business...
You may be surprised at who is willing to pay out-of-pocket for your services.
Since my last post, I’ve been getting a lot of questions about how things differ between traditional PT practices and Cash practices, how I run my practice, and quite a lot of interest in how I market my services. So I’ll start this post with a brief overview of the...
There are 5 characteristics common to ALL successful cash practices.
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Can You Accept a Cash Payment from a Medicare Beneficiary?
The answer may surprise you.
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