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How to build a Pilates business within a physical therapy clinicI’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How is he able to do this? Because he and his wife have built a booming Pilates and Gyrotonics cash-based business alongside the PT practice.

More specifically, we discuss these cash-based practice topics:

    • How he was able to build his practice as he worked part time for someone else
    • How he is out of network (OON) with all but two insurances, and some details of billing OON.
    • Why he often has patients choose to pay privately even though he is in network with their insurance.
    • When he does and does not offer “same day payment” discounts and why.
    • His entry into the world of Pilates and how he and his wife built a Pilates business along with his Physical Therapy practice.
    • The advertising and marketing they tried that did and did not work.
    • How he utilizes Google Adwords to generate business and my advice on how to capitalize even more on this advertising method.
    • His advice to those considering starting an ancillary service/business along with a PT practice.

Resources and Links mentioned in this episode:

Interested in the cash-based private practice model?

Click Here to learn how to start your own Cash-Based Practice 

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @TherapyPilates for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

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