In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer...
Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s...
Do you cringe, at least internally, when you tell prospective patients your rates? Well, I’ve got some bad news … If that’s how you feel about cost conversations, your prospective client feels it too (whether consciously or subconsciously). And this...
Watch the full episode on The Clinical Marketer’s YouTube Channel. Those of you who have been following me for a while will understand that when the pandemic hit, my practice had to go all-in on telehealth. I could not take a risk of my kids getting COVID-19…...
Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide...
In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the...
After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each...
In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s...
After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a...
In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more...
Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients...
Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use webinars to quickly acquire loads of new patients… BOTH telehealth...
