As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain...
Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients’ online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they...
In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin—to not only survive the pandemic, but actually thrive. You’ll hear exactly what has worked to keep my own cash-based...
During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone,...
In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer...
Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s...
Do you cringe, at least internally, when you tell prospective patients your rates? Well, I’ve got some bad news … If that’s how you feel about cost conversations, your prospective client feels it too (whether consciously or subconsciously). And this...
Watch the full episode on The Clinical Marketer’s YouTube Channel. Those of you who have been following me for a while will understand that when the pandemic hit, my practice had to go all-in on telehealth. I could not take a risk of my kids getting COVID-19…...
Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide...
In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the...
After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each...
In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s...
