This highlights episode features a conversation I had with Gene Shirokobrod of UpDoc Media about how to position your practice for growth from the very start. We talk about the mindset, planning, and specific strategies that lay the groundwork that enables you to scale up your practice so it includes multiple clinicians and/or multiple locations.

We discuss how to plan, hire, and manage with that future growth in mind so you can successfully scale up your practice when you’re ready—and build the lifestyle of your dreams!
 
This “highlight” is from a full episode on the scalability of the cash-based business model.
 

More specifically, we discuss the following cash-based practice topics:

    • Why planning to run a larger practice right from the start (even if you don’t expect to do so) helps you avoid marketing mistakes that inhibit any future efforts to scale up your practice.
    • A method for creating documentation in advance that can save you from feeling overwhelmed when you onboard new staff.
    • The employment-offer “pitch” that is virtually irresistible to any therapist who has been working in an insurance-based practice.
    • The specific traits to watch for if you want an employee who isn’t likely to want to start their own practice.
    • How to handle the loss of a good PT who decides to move on so it remains a positive experience on both sides.
    • Ideas for structuring a position that can remain attractive to a more-entrepreneurial personality in the long term.
    • Why I’m certain that the cash-based model allows for every bit as much scalability as the insurance-based model. 

Resources mentioned in this episode:

 

Interested in the cash-based private practice model? 

>> Click Here to learn how to start your own Cash-Based Practice <<

 

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Latest Podcast Episode

CBP 141: How to find the right candidates for your cash-based practice

CBP 141: How to find the right candidates for your cash-based practice

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you can structure a position to best meet the needs…

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