How to cultivate physician referral sources for your cash-based practiceIn this episode, I share some strategies for cultivating your network of referring physicians. I explain how to navigate the initial conversation, including discussing your billing arrangements, how to establish rapport, and things you can do to increase the chances that any referrals you receive will convert. You’ll also hear some clever followup techniques that create ongoing touchpoints that will help establish you as a valued resource to your referral sources.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, I discuss these topics related to referral sources:

  • How to know when it makes sense to talk to insurance-based practices about a referral relationship—so you don’t waste time where there’s no likely return on investment.
  • Why it’s important to make sure all your referral sources understand that your practice is out of network.
  • How to explain your practice in a way that frames the value you provide in the best light. 
  • How to provide value and build rapport before diving into the “ask.”
  • Tips for the kinds of offers that can give you opportunities to directly connect with the other physician’s patients.
  • Followup ideas for actively nurturing relationships after the initial conversation.
  • The type of practice that is a natural fit for referring to a cash-based clinic.

Interested in the cash-based private practice model? 

>> Click Here to learn how to start your own Cash-Based Practice <<

 

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

Almost there!
Enter your info to join my newsletter and get this free article series now.

Thank you! Please check your inbox for an email from me.

Latest Podcast Episode

CBP 141: How to find the right candidates for your cash-based practice

CBP 141: How to find the right candidates for your cash-based practice

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you can structure a position to best meet the needs…

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

Pin It on Pinterest

Shares
Share This