![CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather](https://drjarodcarter2.wpenginepowered.com/wp-content/uploads/the-keys-patient-producing-webinars-private-practice-jordan-mather-300x300.jpg)
In the interview, we cover what goes into high-converting webinars and the followup strategies that are pivotal to success.
More specifically, I discuss these cash-based practice topics:
- How the pandemic forced me to develop a truly effective system for creating online workshops that produce patients.
- A technique that creates a sense of scarcity for an “evergreen” webinar to increase the perceived value for attendees.
- Why using templated marketing copy is generally so much more effective than writing it from scratch.
- Tips for getting comfortable in front of the camera before your first webinar goes live.
- Why I think webinars are the single best marketing approach for reaching new telehealth and in-person patients right now.
- Details on the webinar that’s been generating tons of new patients for my own physical therapy clinic in Austin.
- Suggestions for “disaster proofing” your practice so it can survive any upcoming economic downturns.
- How to leverage Facebook advertising to promote your webinars.
- Webinar registration followup strategies that will dramatically improve your conversion rates.
- The specific characteristics that distinguish truly high-converting webinars.
Resources mentioned in this episode:
Interested in the cash-based private practice model?
>> Click Here to learn how to start your own Cash-Based Practice <<