Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business....
I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT...
Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your...
After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at...
I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other cash practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you...
Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the...
This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based… In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his...
In this episode, I explain how you can find opportunities for your out-of-network practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to...
Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in...
Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue...
In this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly which metrics are important to understand for each area of business as well as for practices at different...
After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of...
