CASH-Based Practice Blog
CBP 99: Multi-clinic Multi-employee Cash-Based Practice in Record Time—Part 1, with Brenda Heinecke
Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home therapy…
What You Can Do About The 8% Medicare Reimbursement Cuts To Therapy Services
This month, CMS came down with its final ruling on the Physician Fee Schedule, which is going to cut Medicare reimbursements for physical therapy services by 8% in 2021. This was in no way a surprise, even though the APTA called it a “surprising decision.” It’s not...
CBP 098: The top 3 tactics that improve website SEO for a cash-based practice
In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with search engines so you’ll understand what…
CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder…
Tips for reducing no shows
Ever get the “feeling” a patient is going to miss their appointment? If those no shows and cancelations matter to your practice, don’t ignore that feeling! I've found some highly effective tips for keeping your schedule full of patients who will arrive as expected!...
CBP 096: Tips for marketing your cash-based practice
In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned…
How to get your prospects to read more of your marketing message and take action
Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is using lead magnets that don’t grab and hold the reader’s interest. Fortunately, there...
CBP 095: A Booming Cash-Based Pre- and Postpartum Physical Therapy Practice—with Alicia Willoughby, MSPT
After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searched for information on the private-pay…
CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT
Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation…
CBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCS
During PT school, Gregg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Gregg. After graduation, he found work as a physical therapist and later decided to start his…
