CBP 107: Ideal Cash-Pay Services for Both In-Network and Out-of-Network Practices—with Phil PliskyIn this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He describes precisely how they’ve successfully leveraged injury-prevention screenings to develop a wellness-service niche that patients are happy to pay for out of pocket, even though they are accustomed to using their insurance at that PT practice!

This low-risk approach to developing out-of-network business that can protect your practice from future reimbursement cuts might be an ideal way for practices that are highly reliant on insurance-based business to get started with the cash-based model.

This “highlight” is from a full episode on developing a niche with injury prevention programs.

More specifically, we discuss these cash-based practice topics:

  • How “discharge testing” for insurance-based patients creates interest in cash-pay wellness services.
  • The surprising sales approach that has proven effective in getting new prospects interested in the practice’s injury-prevention services, including getting traction with professional groups and athletic teams.
  • Specific tests you can use to start offering injury-prevention screenings and associated services in your own practice.
  • How these cash-based wellness screenings and services are affordably priced and positioned to be fully compliant with existing insurance contracts.
  • How the injury-prevention programs are typically structured to meet the needs of each patient based on their individual risk.
  • What to do during patient screenings in order to achieve full buy-in with whatever cash-pay programs they choose to pursue.

Resources mentioned in this episode:

Interested in the cash-based private practice model?

>> Click Here to learn how to start your own Cash-Based Practice <<

Let us know if you enjoyed the show:

[Click to Tweet link] Thanks Phil Plisky @move2perform for all the online and in-person marketing tips on the Cash-Based Practice Podcast w/ @drjarodcarter ! https://drjarodcarter.com/107 #cashPT

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

Almost there!
Enter your info to join my newsletter and get this free article series now.

Thank you! Please check your inbox for an email from me.

Latest Podcast Episode

CBP 109: Does My Cash Practice Need an Online Booking System?

CBP 109: Does My Cash Practice Need an Online Booking System?

In this episode, I explain some of the unexpected benefits your cash-based practice can gain from investing in an online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really quick listen, with…

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

Pin It on Pinterest

Shares
Share This