CASH-Based Practice Blog
2 Keys To Sell Your Physical Therapy Services To More Cash-Pay Patients
Are too many of your prospective patients opting to walk away when you attempt to close the sale? If so, it could very well be related to the confidence you feel—or more correctly, don’t feel—when you make your offer. This is a huge problem for most clinicians-turned-practice…
CBP 197: How to drop low-paying insurance contracts without losing patients
If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you’ll lose too many patients, then this podcast episode is for you. I’m going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually…
How to sell more cash-pay physical therapy packages & the #1 mistake to avoid
Could offering discounted volume pricing to brand-new patients actually reduce the number who say yes? While many practice owners like to pitch packages in order to bring down the per-visit cost and address price objections for leads or prospective patients, this approach introduces some enormous hidden risks. It’s not that I’m against selling physical therapy packages, I’m just against the timing that most practices use to sell them… and I think that over the long term, they’re potentially losing as much money as they make…
CBP 196: How to turn physical therapy workshop attendees into cash-pay patients
Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer…
3 Physical Therapy Marketing Ideas That Landed 10 Cash-Pay Patients In 48 Hours
Are last-minute cancellations or discharges creating unexpected holes in your practice schedule? Then this video is for you. You’ll learn 3 physical therapy marketing ideas that reliably fill those costly gaps in your schedule with cash-pay patients—even at the last minute! Last week, one of my therapists had twice as many…
CBP 195: Rapid practice growth strategies for any budget
Wondering if there’s a way you could leverage your resources to see better growth for your practice? It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And…
The simple script that gets uncommitted patients on schedule and keeps them there
If you ever struggle with potential patients saying yes to a consultation or initial appointment, but then not showing up for the eval OR only coming in for a few visits when they need a lot more than that, you’re not alone. This is a huge, costly problem that needs to be…
CBP 194: How to get a potential referral source excited about your practice
Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered. In this episode, I explain how to make the most of your in-person…
CBP 193: How to get more attention for your practice from existing marketing efforts
Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, and videos that will allow you to build more credibility with potential patients without wasting…
CBP 192: How to build the right team to scale your cash-based practice
Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple strategies that can make it far easier. In this week’s podcast, I walk you through…
