CASH-Based Practice Blog
CBP 180: How to optimize the profit potential of your past patients
Are you so focused on getting new patients in the door that you’re missing out on the profit potential of your already-satisfied customers? Similar to last week’s podcast on losing patients before they’ve completed treatment, ignoring your past clients creates a “profit leak” that can…
CBP 179: How to maximize the lifetime value of your average plan of care
Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects you must bring in each month to fill the schedule, and puts your practice…
CBP 178: You’re doing your patients and your business a terrible disservice if you’re doing this
Do you have a hard time recommending the optimal treatment plan to a patient who seems of modest means? In an effort to be sensitive to our patients’ limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And…
CBP 177: You + Smart Phone = New Patients… Here’s How
Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly establishing your…
CBP 176: How to turn a dull practice website into a patient-generating powerhouse
Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is leaving a lot of money on the table in the form of potential patients who actually found you but then clicked off into the …
CBP 175: The easy way to get new patients to give your practice a try
Looking for a way to attract your ideal customer and make it obvious they’ll want to work with your practice? By crafting an irresistible promo offer, you can get a chance to introduce your practice to tons of prospective patients and start building the trust that leads to conversions. In this podcast, I explain how you can use giveaways, discounts, and other promotions to attract a new audience who are likely to have a…
CBP 174: How to get your patients to reliably send more referrals with these simple techniques
Looking for a fast, easy way to attract tons of highly interested customers to your door? Then this week’s podcast on word-of-mouth marketing (WOM) techniques is for you. By learning how to properly leverage WOM, you will be able to efficiently reach many more potential…
CBP 173: How to Decrease Patient Dropoffs in a Cash-Based Practice
Are you tired of watching your “busy” schedule end up full of holes? If too many patient dropoffs are wreaking havoc on your practice, you’ll want to give this podcast a listen. There are a few simple strategies that can transform those flighty customers into reliable partners…
CBP 172: The secret to success in selling injury prevention services
If you offer injury prevention services in your practice, you’ve likely faced a common paradox of human behavior—how do you convince people to invest time or money addressing a serious problem that they don’t realize they have. While it may be a poor…
CBP 171: The data on how PT private practices actually held up during 2020 and what’s on the horizon —with Heidi Jannenga of WebPT
Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they’re doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us…
