THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 28: Building a Pilates Business Alongside a Private PT Practice – Interview with Stephen Dunn, PT
I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient…
CBP 27: Cash-Based Success in a Small Community – Interview with Brenda Shelton PT, CMP
Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today’s interviewee, Brenda Shelton PT, is a great example why that’s just not true. She is one of a growing number of successful out-of-network clinics…
CBP 26: Taking the Leap into the Cash-Based Model after 10 Years as an Employee – Interview with Bob Schroedter PT, DPT
After 10 years in the PT field as an employee in insurance-based private practices, Bob Schroedter PT, DPT took the leap 4 years ago and started a cash-based practice in the Miami Beach area. It has gone really well and he shares his lessons learned and insights in this interview.
CBP 025: How to Make Marketing Efforts Pay Dividends Forever
Today’s episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice every year. You’ll learn a variety of methods to do the same, and some easy new ways to use technology to maximize everything…
CBP 024: Social Media and Email Marketing Techniques that Actually Produce Business for Your Private Practice – Interview with Scott Waddell – Part 2
This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for your private practice. We’ve all heard that we should be using social media…
CBP 023: How to Turn Your Website into a Patient-Generating Machine – Interview with Scott Waddell – Part 1
If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com, who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online…
CBP 022: A Little-Known Goal Setting Approach That Made Me Happier, Healthier, and Highly Productive in 2014
In this episode, I give the juicy details of my life and business in 2014, the things I’m excited about in 2015, two different approaches to goal setting and achievement, the reason I was happier and more productive in 2014, and my personal challenge to you, my friends and colleagues.
CBP 021: How to Generate Cash-Pay Revenue with Lucrative Injury-Prevention Programs – Interview with Phil Plisky PT
Today’s episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention programs. I’m really pumped to start presenting more ideas of how any practice…
CBP 020: The First Characteristic Common to All Successful Cash-Based Practices
In the spirit of Thanksgiving, I’d like to start by mentioning something I’m very thankful for … YOU! My audience and supportive colleagues! At the time of this writing, the podcast has now been downloaded well over 20,000 times, and has seventeen 5-star reviews! Though I haven’t published an all-text blog post in quite a while, I have been writing a great deal in the past year. In fact, I declined to see patients this week in order to do a 3-day “book retreat.” It was an exhausting but satisfying and successful effort…
CBP 019: The Undervaluation of Physical Therapy and What We Can Do About It
This is a return to a very popular post I did in 2013 about what I consider a huge problem for the PT field: the undervaluation of our services… not just by patients, referral sources, and (of course) 3rd party payors, but by physical therapists themselves! This is an important topic and conversation we need to have over and over again, because the low-value mindset…
