With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these...
At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the...
In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the...
There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and...
In this episode, I discuss the marketing potential in offering promotions for injury-prevention screenings. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the...
In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any...
Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics. Consequently, they would take truly absurd risks. He also noticed a segmentation...
In this episode, I explain some of the unexpected benefits your cash-based practice can gain from using a good online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really...
Gotta start with a big announcement: This week’s guest, Vatsal Thakkar, has created an incredible tool for cash-based practices, and I couldn’t be more excited to introduce it to you! This app enables patients to submit their own out of network claims for services...
In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury prevention services. He describes precisely how they’ve successfully leveraged screenings...
In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as out of network from the start....
In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable....
