Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned skill and there are quite a few things you can say to convert phone consultations into cash-pay...
Have you hired a fantastic new clinician only to find all your patients still insisting on seeing you? This is an extremely common problem for cash practice owners as they try to scale up. Fortunately, there are some simple solutions that can quickly help you get both...
Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at...
Having trouble finding the right people to add to your staff? Or maybe you’re ready to add your first clinician, but unsure where to start? Are you setting yourself up to become so desperate for help that you’ll end up hiring the first candidate who walks through your...
Does the mention of “social media marketing” make you want to crawl under your desk? Are you finding it difficult to get more Google reviews for your practice? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these...
Tired of dealing with holes in your schedule from last-minute cancellations and patient no shows? Since every wasted appointment slot chews away at your profits, ignoring this issue can really add up over time. That’s why I’d like to share some simple steps you...
If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my...
Are too many of your prospective patients opting to walk away when you attempt to close the sale? If so, it could very well be related to the confidence you feel—or more correctly, don’t feel—when you make your offer. This is a huge problem for most...
If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you’ll lose too many patients, then this podcast episode is for you. I’m going to explain 4 key steps that my students have used to...
If you’re trying to sell treatment packages in your practice, it’s highly likely you’re committing a vital mistake that is costing you a lot of money, and lowering the number of patients you get to help. In this video, you’ll learn about a simple...
Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you...
Are last-minute cancellations or discharges creating unexpected holes in your practice schedule? Then this video is for you. You’ll learn 3 physical therapy marketing ideas that reliably fill those costly gaps in your schedule with cash-pay patients—even at the last...
